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Ashley Zeckman

Mold Your Engaged Employees Into Brand Advocates

Ashley Zeckman on Jan 15th, 2013     BlogWorld NMX, Brand Management, Online Marketing
matt ridings and michael brito

Matt Ridings & Michael Brito Advocating For Employee Advocacy

Employee engagement is key in improving productivity in any industry.  A happy employee is much more likely to be more productive than their counterparts.

A recent study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged.  Findings include:

  • Engaged employees product twice as much work product in the time as unengaged employees
  • The average adult spends a quarter to a third of their waking life at work
  • 40% – 80% of customer satisfaction is affected by employee attitudes

Additionally NBRI identified the following six traits of engaged employees:

  1. Believe in their organization
  2. Have the desire to work to make things better

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