TopRank Online MarketingTopRank Online Marketing Blog

TopRank Online Marketing

Social Media in Healthcare Marketing: Making the Case

TopRank Online Marketing on Oct 9th, 2009     Online Marketing, Social Media, Social Networking

Healthcare MarketingFor marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.

But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.

Consider for a moment just what healthcare marketers are up against:

  • A multitude of privacy regulations
  • Nursing and support staff shortages
  • Increasing demand for services thanks to the quickly aging Baby Boomer generation

It’s not difficult to understand why some healthcare decision makers may be slow to adopt social media. But instead of throwing in the towel, consider these 5 tips for making the case for social media in healthcare marketing:

center for connected health

Lee Odden

Social Media MiNterview: Lee Aase of Mayo Clinic

Lee Odden on Aug 3rd, 2009     Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Lee Aase, Social Media Manager at Mayo Clinic

Lee Aase By day, Lee Aase is manager of syndication and social media for Mayo Clinic and by night, he is chancellor of Social Media University, Global (SMUG). I first met Lee at a media relations conference in San Francisco a few years ago. He was kind enough to sit in on a presentation I gave to the public relations community on search engine optimization for news content. It was a pleasure to meet another Minnesotan at an industry conference and Lee’s savvy with social media was immediately apparent.

In the Q and A post below, Lee Aase provides insights into social media within the Mayo clinic, offers advice for other companies on his “MacGyver-style” testing , developing a strategy, winning management approval, measuring social media ROI and his work with SMUG.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top