For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.
But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.
Consider for a moment just what healthcare marketers are up against:
- A multitude of privacy regulations
- Nursing and support staff shortages
- Increasing demand for services thanks to the quickly aging Baby Boomer generation
It’s not difficult to understand why some healthcare decision makers may be slow to adopt social media. But instead of throwing in the towel, consider these 5 tips for making the case for social media in healthcare marketing: