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Jolina Pettice

SES Chicago 2007 – Seth Godin Keynote on 14 Trends to Avoid a Meatball Sundae

Jolina Pettice on Dec 4th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO

Seth Godin SES Chicago 07

Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
So what’s this Meatball Sundae all about?

Let’s break it down first: The meatballs are the core of the organization whether it’s products, services or traditional marketing.

The sundae, the whipped topping, nuts, sprinkles and cherry is what new marketing provides including channels like social media.

I’m sure we can all agree that a meatball sundae does not sound appetizing, but they’re being created across organizations with marketers trying to force traditional messages into new online channels.

Seth encouraged the audience to embrace what the web wants and architect your messages accordingly.

Jolina Pettice

60 Minutes with Seth Godin and a Meatball Sundae

Jolina Pettice on Nov 2nd, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

seth-godin-meatball-sundae.jpg

The Search Engine Strategies conference in Chicago is coming up in just a little over a month and I was given the awesome opportunity to participate in a call with Seth Godin and Kevin Ryan of Incisive Media yesterday where Seth discussed in his new book, Meatball Sundae.

What is a Seth Godin Meatball Sundae you ask? Basically, a meatball sundae is “the unfortunate result of mixing two good ideas”. There are abundant opportunities with today’s online mix of tools that include everything from social networking to social media, SEO, blogs, behavioral advertising and viral techniques that have performed well on their own, but combinations without thinking about the consequences can be disasterous. The problem is that many companies try to use these tools without first getting their organization and products in sync with them. The result is what Seth Godin calls a “meatball sundae”, ie a big, ineffective mess.

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