There is No ‘We’ in Media Interviews

Note from Lee: I don’t want to have all the fun blogging here at Online Marketing Blog so 3 of our TopRank and M&O team members will begin offering practical tips related to blogging and public relations each week. Thomas McMahon will offer blogging tips and Karen Sams will be joined by Jolina Pettice in contributing tips on media relations and online PR.

Media interviews that result in published articles are excellent opportunities for companies to reach their target audience. While preparing for the interview, it’s important not to forget the ‘little things’ that can have a big impact on how your company is represented.

Here is a little tip to help make your interview with the media more successful.