If you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft. When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn’t get close to. Mel is active as an advocate of Microsoft Advertising , especially via social media channels and at conferences to the Webmaster and search marketing community. His work is global and very interesting. With the Bing and Yahoo convergence, I thought it was time we did an interview – and he agreed.
We get lots of links recommendations daily from friends, industry peers, PR interns who have absolutely no idea what they’re doing and way too many mindless bots. In a moment of weakness as I wait for the opening reception for SIS to start, I thought I’d share a few worthy links from others and a few of our own.
Stairway to Google Heaven – Mel Carson from Microsoft was inspired by the Fishkins Rand and Gillian to write this blog post ode to what search marketing can do for good causes.
he finer points of top rankings – podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and myself on leveraging social media and networking channels such as Twitter, MyBlogLog and StumbleUpon. mp3
Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager – Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.
This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.
Link posts are few and far between but there’s plenty to link to today with all the announcements at ad:tech and on the SEM web in general.
Monetizing the Conversation. BuzzLogic has announced their “Conversation Targeting” service, which enables the keyword driven monitoring of interlinking between blogs and other social media sites to uncover emerging “communities”. Once the “influencers” have been identified, you can use BuzzLogic’s interface via the Google API to place contextual or display ads on the sites of influence. There’s also a whole set of influencer management tools that allow you to conduct blogger relations and manage other outreach tasks.
I was able to see a demo on Friday of this new feature and am writing up a more extensive review of BuzzLogic along with 3 other social media monitoring tools this week.