Meta Tag Optimization: Baloney or Good SEO?

While perusing a new social network for the advertising industry, I noticed an interesting question posted regarding whether meta tags were relevant to search engine optimization. With all the hype about subjects like Google Universal search, personalization and social media, it’s fun to revisit some of the basic “textbook SEO” topics like meta tags.

As long as SEO experts have been publishing advice about things like meta tags, it was interesting to see perceptions of proper meta tag use were as varied as the respondents.

It’s sort of like asking how to treat the symptoms of the common cold. Ask 100 people that question and you’ll get a wide variety of responses ranging from chicken soup to Sudafed. Which one is the right answer? Which advice is obscure, unfounded home remedy? (Not that all home remedies are obscure and unfounded) :)