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Lee Odden

Content Marketing Tips You Can Bank On from Intel, Kraft, SAP & Content Marketing Institute

Lee Odden on Mar 14th, 2013     Content Marketing, Online Marketing

content marketingIn a recent study by Content Marketing Institute, it was reported that 54% of B2B marketers will increase their spend on content marketing over the next 12 months. Pouring more money into content doesn’t automatically result in success.

As with wise investing for financial success, marketers need to back up their content investments with a plan, resources, goals, measurement and many other answers to questions their competition aren’t bothering with.

This doesn’t mean you need some grand, perfect strategy to see a return on content development spend. But it does mean having a clear vision and approach. To help guide you in this content marketing journey, here’s advice from some of the top content marketers in the industry including pros from Intel, SAP, Kraft, and the Content Marketing Institute.

Lee Odden

Content Marketing: Why to How with Business Innovation from SAP

Lee Odden on Oct 8th, 2012     B2B, Content Marketing, Marketing PR Conferences, Online Marketing

Michael Brenner SAP

Building the case for content marketing is an ongoing battle and while a huge number of companies are not on board with “brand as publisher” yet, many are. They “get it” but are in search of more practical advice on the how.

That’s what Michael Brenner, Senior Director, Global Integrated Marketing and Content Strategy at SAP and co-founder of Business to Community provided at the MarketingProfs B2B Forum last week in his session: Content Marketing: Moving From the “Why” to the “How”.

The world is changing faster than we can keep up with. Just a few years ago, no one used terms like “social media”. Today, it’s unusual not to. We went from not sharing much of anything to sharing a lot. Our kids are going to grow up with virtually everything digitally documented.

Lee Odden

Secrets of Content Marketing World: Agent Michael Brenner, SAP

Lee Odden on Aug 28th, 2012     B2B, Content Marketing, Interviews, Marketing PR Conferences, Online Marketing

Michael BrennerThey say three’s a charm and that’s certainly true with the third installment of our series investigating the top content marketing “secret agents” that will be presenting at Content Marketing World next week. “Mums the word” might be tricky with this one, since the data is coming from secret agent Michael Brenner, Senior Director of Integrated Marketing and Content Strategy at SAP. Michael is also the author of B2B Marketing Insider, the co-founder of Business 2 Community and the founding editor for the SAP Business Innovation blog.

This highly decorated content marketing secret agent will now share his take on all the content marketing hype, his session on one of the most pressing issues facing many marketing organizations “Content Marketing: How to Transform Your Organization/Culture for Content Success”, top content marketing tools and his tips on managing long term creation of quality content.

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