If content marketing stories were movies, most of the ones we hear today would be romantic comedies. Brands all over the world are telling stories of how they overcame obstacles and beat the odds to make their customers fall in love with them.
While these stories are inspiring, sometimes content marketing isn’t all flowers and chocolates and happy endings. Sometimes well-intentioned marketers end up in a cabin in the woods, hearing the unmistakable roar of a chainsaw approaching.
While they’re not pleasant for any marketer to experience, content marketing horror stories can teach valuable lessons. We can learn as much from failure as we do from success–perhaps even more so.