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Session: Are Paid Links Evil?

TopRank Online Marketing on Aug 22nd, 2007     Google, Link Building, Online Marketing, Search Engine Strategies

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Are Paid Links Evil? Optimus Prime versus Megatron.

As I attended “Are Paid Links Evil?” as my last session of Day 2 at SES San Jose 2007, I was glad to see that everyone there was still in high spirits after the long day of learning, blogging, networking and preparing for the Google Dance. However, I didn’t expect to see a battle of the Autobots against the Decepticons.

Are Paid  Links Evil?

First off in this battle of the galaxies was the ever-famous Matt Cutts, Software Engineer Guru at Google, stating clearly and concisely that paid links that pass Google PageRank are in clear violation of the Google webmaster guidelines. And as we all know, we do NOT want to be in violation of these. Any violation of these commandments could result in being bounced out of the Google index, which could severely impact your website traffic in a very negative way.

Lee Odden

SES Videos – Conversation with Michael Gray and Bryan Eisenberg

Lee Odden on Aug 20th, 2007     Interviews, Online Marketing, Search Engine Strategies

While in the speaker ready room this morning, I had the chance to sit down with Michael Gray and Bryan Eisenberg for a quick discussion about social media marketing and the changes with the influence “friends” have on social news sites like Digg.

Does reducing the weight of votes from “friends” take away from the reason people engage with social media sites? Find out in the video:

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Lee Odden

SES New York Day 3 Videos

Lee Odden on Apr 13th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing, Social Bookmarking, Video Interviews, Yahoo

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

http://video.google.com/videoplay?docid=5655668133485217314

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

http://video.google.com/videoplay?docid=-4176575133923097250

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.

Lee Odden

Five Reasons Why I Blog

Lee Odden on Apr 5th, 2007     Blogging, Online Marketing

I haven’t participated in a blog meme for a while so Andy Beal who was tagged by Nathan who was tagged by Randy went and tagged me, so here goes:

  1. Like Andy, I started blogging (Dec 2003) as a way to save information, comment on it and share with coworkers.
  2. Blogging is a fantastic marketing tool. Our biggest clients ($30bn to $80bn) had read our blog for several months and then called to do business. What’s not to like about that sales cycle?
  3. Blogging is a great connector for both online and offline social networking. People read our blog, say hi at conferences and many of those turn into friendships or business relationships. I also always mention our blog when I meet people offline or in interviews which often turns them into RSS subscribers.

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