Are Paid Links Evil? Optimus Prime versus Megatron.
As I attended “Are Paid Links Evil?” as my last session of Day 2 at SES San Jose 2007, I was glad to see that everyone there was still in high spirits after the long day of learning, blogging, networking and preparing for the Google Dance. However, I didn’t expect to see a battle of the Autobots against the Decepticons.
First off in this battle of the galaxies was the ever-famous Matt Cutts, Software Engineer Guru at Google, stating clearly and concisely that paid links that pass Google PageRank are in clear violation of the Google webmaster guidelines. And as we all know, we do NOT want to be in violation of these. Any violation of these commandments could result in being bounced out of the Google index, which could severely impact your website traffic in a very negative way.