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3 Tools to Help You Share Microcontent Online

TopRank Online Marketing on Apr 2nd, 2010     Blogging, Microblogging, Social Media

Over the last few years, the concept of microblogging has gone from zero to hero. Just a few short years ago, the terms “microblogging” and “microcontent” were known only to early adopters.  These days, the only thing “micro” about microblogging and status updates is character count. Consider a few recent statistics:

  • There are nearly 40,000 Tweets a minute, according to TweeSpeed
  • Last year, Tweets grew 1,400%, while traffic to Twitter.com grew around 1,100%
  • More than 60 million Facebook status updates are posted every day

When it comes to microblogging sites, customers and prospects are either there, or those that influence them are. Microblogging can take on a life of its own – with users making connections, developing relationships and publishing content all from within.

TopRank Online Marketing

5 Ingredients for a Perfect Twitter Marketing Recipe

TopRank Online Marketing on Jan 29th, 2010     Blogging, Microblogging, Online Marketing, Social Media

After reading Lee’s post earlier this week on how to source content on Twitter, I started to think about the homemade guacamole I made for the football playoff games last weekend. Stick with me here.

With my guacamole, I carefully strategize on the right mix of each ingredient to achieve the perfect flavor and consistency.

Not enough lemon and lime juice, and the avocados brown too quickly.

Too much garlic salt, and the guacamole gets a pungent taste.

Twitter as a marketing tool is much the same way.

Too much product pushing and self-inflation, and your followers head for the hills in droves.

Too little interaction and communication, and your followers forget you exist altogether.

Lee Odden

Wish List for Twitter

Lee Odden on Oct 10th, 2008     Online Marketing, Social Media

Microblogging is hot with the shiny new object set and as the practice of Twittering extends beyond early adopters and gets more mainstream media coverage, the crowd will get hungrier for more functionality. I don’t know about you, but I’m hungry for more Twitter functionality now. Check me out onTwitter here.

Whether the enhancements come from all the amazing third party Twitter applications or from Twitter itself, I really hope many of these updates happen soon.  Here are a few items on my Twitter wish list:

  • Ability to categorize and tag people so you can interact with each group individually (read and post) as well as to the entire group of followers
Lee Odden

SES Toronto: Deep Dive into Twitter

Lee Odden on Jun 19th, 2008     Online Marketing, Social Media, Social Networking

I’m back from SES Toronto and wanted to share the presentation on Twitter with readers that weren’t at the show. Fellow presenters @davesnyder and @chriswinfield did a great job and the audience received a deep drill down into many aspects of Twitter.

In the end, Twitter on it’s own and with it’s uptime issues isn’t anywhere near as productive as it is in combination with third party tools like Twhirl, Summize and Twitturly. Return on effort from using Twitter really depends on how you use it. The mileage will vary based on your goals, how much you give and to what extent you use Twitter in combination with other socnets like Facebook, LinkedIn and offline networking.

Here’s my presentation hosted on Slideshare:

Lee Odden

Twitter Poll: Ultimate Time Waster, or Great Tool?

Lee Odden on Jun 2nd, 2008     Microblogging, Search Engine Strategies, Social Media

Twitter Poll

At the upcoming Search Engine Strategies conference in Toronto, I’ll be presenting along with David Snyder and Chris Winfield a hotly anticipated session called “Twitter: Ultimate Time Waster, or Great Tool?”. With the fast growth and uptime growing pains, debates about Twitter are plentiful so let’s settle it once and for all with a Twitter poll:

Twitter Poll: Ultimate Time Waster, or Great Tool?

  • Great Tool (55%, 144 Votes)
  • Ultimate Time Waster (45%, 120 Votes)

Total Voters: 264

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I’ll be sharing the results at SES Tornoto, so be sure to pass along this post and see if we can break our poll response record.

Oh, and you can follow me on Twitter here: @leeodden

Lee Odden

Top 10 Uses of Twitter

Lee Odden on May 15th, 2008     Online Marketing, Social Media, Social Networking

The results of our poll on how Online Marketing Blog readers use Twitter are in. We had over 220 responses, which isn’t a bad sample considering this blog is fairly niche with a modest sized (and very smart) audience. Below I’ve listed the poll results and a few comments on each.

Follow Lee Odden on Twitter here.

  • (39%, 87 Votes) Sharing links to items of interest to your network – Not surprising since the speed of reach on Twitter is so fast. As soon as you find something interesting that’s linkable, you can drop it on Twitter and your network knows immediately. With the URL monitoring tools like the Techmeme-like Twitt(url)y and twitbuzz you can track items of interest before they ever hit the blogosphere and long before they hit mainstream media.
Lee Odden

Web 2.0 Expo – Microblogging and Micromedia

Lee Odden on Apr 23rd, 2008     Marketing PR Conferences, Online Marketing, Social Media

Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia

The cast of characters in this session includes: Greg Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.

Follow these guys on Twitter and you may learn an awful lot about this space:

@gregarious
@jowyang
@stoweboyd
@briansolis

While you’re at it, feel free to follow me as well: @leeodden Not sure how much you’ll learn there but you may be entertained :)

Lee Odden

Reader Poll: How do you use Twitter?

Lee Odden on Mar 5th, 2008     Online Marketing, Reader Polls, Social Media, Social Networking

reader poll

UPDATE: Survey Results on Top 10 Uses of Twitter are here.

Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.

Some people post the most benign information such as the mass fixation on Twittering while in airports. Others produce steady streams of thoughtful goodness, insights and links to content you simply won’t find anywhere else. Twitter can even be a productive marketing tool and if you look, you’ll find an amazing number of resources on it.

Lee Odden

Pownce Invites

Lee Odden on Oct 24th, 2007     Social Media, Social Networking

By now, I’m not sure how many people DON’T have a Pownce account, but in case you do not and are interested, link here, oops :)  I mean leave your email in a comment below and I’ll send you an invite. I have about 30 or so. After that, the Pownce invite giveaway is closed.

For the uninitiated, Pownce is a microblogging format similar to Twitter where you can also share files.

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