The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.
Feedback from marketers is that traffic is good, but they want more of it. Marketers also want AdCenter to be easier to use.
Natala Menezes is up next and promptly announces Stacy was engaged last night!
Key points for current and future development of adCenter: Quality, Transparency and Simplicity.
What does this mean to keyword research, optimization and analysis? Access to real data, not just graphs including demographic and geographic information. It also means easy to use tools including keyword libraries and an adCenter add-in for Excel 2007 which focuses Keyword research, forecasting and monetization data.