microsoft adcenter

SIS Session: Microsoft New Keyword Services Platform

Microsoft adCenter

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

Stacy Harris from Microsoft adCenter

Stacy Harris:
Feedback from marketers is that traffic is good, but they want more of it. Marketers also want AdCenter to be easier to use.

Natala Menezes Microsoft adCenter

Natala Menezes is up next and promptly announces Stacy was engaged last night!

Key points for current and future development of adCenter: Quality, Transparency and Simplicity.

What does this mean to keyword research, optimization and analysis? Access to real data, not just graphs including demographic and geographic information. It also means easy to use tools including keyword libraries and an adCenter add-in for Excel 2007 which focuses Keyword research, forecasting and monetization data.

Tchotchke Report from DMA06

When I attend or speak at conferences, I always, like to visit the exhibit areas to see how they’re laid out, scope out which search marketing agencies are exhibiting and to visit friends from other companies and search engines. While checking out the Interactive exhibit hall here at DMA06, I noticed a few things:

There were hardly any search marketing agencies. Kevin Lee was there with Did-It and I believe I saw iCrossing. That was it. Apparently SEOInc had a booth in the other monstrous Exhibit hall that was made up of list brokers, direct mail companies,etc.

The major search engines were there (except and AOL) as was True Local.



SES San Jose Exhibit Hall Photos

I have to say, when I walked into the exhibit hall this am for a quick look, I was impressed! Lots of space and lots of exhibitors. Incisive Media has done a bang up job. Here are a few candids:

SES San Jose
Google Booth

SES San Jose
Yahoo Booth

SES San Jose
Microsoft adCenter Booth

SES San Jose Booth

SES San Jose
Daron Babin and Greg Hartnet

SES San Jose

SES San Jose
Mick Jolly and David McInnis of PRWeb

SES San Jose
Fionn Downhill and a co-worker from Elixr Systems

SES San Jose
Giving away a car?

SES San Jose
An animated Rand Fishkin