Online Marketing News: Content Marketing for B2B, Engage Your Audience, Twitter Bot Seems Human, Facebook Knows What’s Best, Watch The Sarcasm

Content Marketing in B2B

exploreB2B recently partnered with Content Marketing Institute and MarketingProfs to creat this infographic which covers elements of why, what, where, and how of B2B Content Marketing that are necessary to execute on a successful campaign.

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Shawna Kenyon – How to Build – and Keep – an Engaged Audience
For those of us creating content on a regular basis it is important to understand how best to build and keep and audience.  Many companies find themselves asking: with so much content online how do we fit in, and how do we differentiate ourselves from the competition? Gripping headlines, to the point copy, and promotion are just a few of the tips included in this article.  Via Mashable.

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