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Lee Odden

It’s a Deal: Q&A from Microsoft Yahoo! Call

Lee Odden on Jul 29th, 2009     Marketing Industry News, Microsoft Bing, Yahoo

microsoft yahoo

Amid all the speculation this week, it’s official that Microsoft and Yahoo! have made a deal:  ”Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.”

The Search Marketing Industry news sites have covered this completely and a joint web site has been setup my Microsoft Yahoo. I also took a little time to listen in on the investor relations conference call with Steve Ballmer of Microsoft and Carol Bartz of Yahoo! and live tweeted some of the Q and A:

MSFT YAHOO conf call Q: Why no display ad component to the deal? Bartz: To keep the deal straightforward as possible

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SES San Jose: Keynote with Microsoft’s Satya Nadella

TopRank Online Marketing on Aug 19th, 2008     Business of SEO, Online Marketing, Search Engine Strategies, Search Engines, SEO

Keynote with Satya Nadella

Satya Nadella is the SVP of the Search, Portal & Advertising Platform Group for Microsoft. In this session, Satya discussed the evolution of search and outlined strategies to help prepare for success. Specifically, he brings light to how we think about the evolution of search and the unique assets that will take it to the next level.

The evolution of search:

We can categorize the history of search by looking at 3 dimensions:
1. Core technology of search
2. Business model
3. Expectations

The core technology of SEO is the magic of keyword base search. The business model continues to shift with CPC driving efficiency as we continue to measure quantitative results and ROI.

Lee Odden

Working at Microsoft – An adCenter Story from Europe

Lee Odden on Nov 12th, 2007     Guest Posts, Microsoft Bing, Online Marketing, Search Marketing

Editor’s note: On occasion we reach out to people in the search marketing industry we’ve come to know and respect with a request to contribute. Today’s contribution comes from Microsoft’s adCenter Community Manager – Europe, Mel Carson. Mel’s job is to support, educate & evangelize through the adCenter Blog, industry forums, and to speak about adCenter at conferences such as SMX, SES, Pubcon and others. Mel writes his own blog at DigiTales & Other Stories.

mel-carson.jpg

This post tells a personal tale of getting involved with Microsoft at the beginning of adCenter’s deployment to the paid search marketing world along with some good examples of unique adCenter features and why Mel thinks it’s great working for Microsoft.

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Session: Big Ideas for Small Sites & Small Budgets

TopRank Online Marketing on Dec 7th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Engines, SEO, SEO Tips, Social Media

This session covered things from what a small business owner should be paying attention to, what you shouldn’t, and gave ideas, tips an information for the small business owner. All great tips to consider when trying to compete with the larger companies.

  • Stop algorithm chasing and forget about magic formulas like % of keywords on the page.
  • Link age is becoming more and more important.
  • Click backs becoming more important. Example: If someone clicks on your listing in Google, then returns seconds later to the Google results, it tells the engine that that ranking wasn’t a good match for that person.
  • Latent Semantic indexing is becoming more important.
  • Speak the customers language and don’t just optimize for search engines.
Lee Odden

Why pay for blog hosting or software?

Lee Odden on Jul 19th, 2006     Blogging

I’m not quite sure why people would opt to pay for blog software like MovableType or TypePad. My guess is that paid blogging companies have a hook into their current user base and people continue to pay each month. But why?

Lets start with TypePad. TypePad starts at $4.95 a month and increases to 14.95 a month. For the basic package, you get one user, one blog, no access to the blog template, no money making ads (for you), no domain name, no real ownership. You’re just renting so you just get the basics. 100Mb of space 2GB of bandwidth is pretty good for a blog but not worth paying for. The Pro account gets more features, transfer and space, but is it worth the price?

Lee Odden

Windows Live Search to Replace MSN Search

Lee Odden on Mar 8th, 2006     Marketing Industry News, Microsoft Bing, Online Marketing

Microsoft’s Live.com is getting major upgrades (very slow right now) via Scobelizer and more details including RSS feed search over at Read/Write Web.

According to seattlepi.com:

“Although still in test form, Windows Live Search signals the future direction of the company‚Äôs efforts in the market. It‚Äôs slated to eventually replace the MSN Search service that debuted last year, when Microsoft set out on its own in a bid to make up ground in the search business.”

CNET News.com had an interview with Yusuf Mehdi, senior vice president of MSN information services who says Microsoft has closed the gap with Yahoo and is “within a couple of points of Google.” That’s a pretty bold claim which reminds me of an old adage, “Don’t tell me, show me.”

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