9:00am: Keynote address - FaceOff: Will Agencies Ever “Get” Search? with:
Gord Hotchkiss, CEO & President, Enquiro
Mike Margolin, VP, Interactive Marketing Director, RPA
To present his point about whether agencies “get” search or not, Gord started things out by telling a story. He brings up John from MediaPost to be a human map of Ontario, points out some factual information about Ontario.
Gord asks the audience, “Based on that, would you want to visit?” Not really. To find out more about Ontario, what would you do? Search.
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