In the 1989, Greg LeMond overcame a 50 second deficit in the final stage to win the Tour de France by 8 seconds. He clocked the second fastest time trial ever recorded in the Tour de France. So how did LeMond secure a stunning victor after 3 weeks and 2025 miles?
Optimization. The optimization of his equipment, including aerodynamic handle bars and helmet, allowed LeMond to shave crucial seconds from his time and ride to victory in front of his less well optimized competitors.
Optimization results had a big impact on this race and they can have a big impact on business as well. I recently attended a session by Mikel Chertudi, Senior Director of Marketing of Adobe on Conversion Optimization: From Strategy to Execution. He offered strategies for businesses to optimize their digital marketing, in order to move ahead of the pack and secure a victory.