Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.
At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.
Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.
As a business and marketing professional, we are tasked to find different ways to make a profit, find new customers, and build the company brand.
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