MIMA Summit 08 Tag Category | Online Marketing Blog

Corporate Bloggers: Angels or Demons?

Posted by Jessica on Oct 1st in Blog Marketing, Blogging, Interactive Marketing, MIMA Summit, Online Marketing |

Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization.

At the MIMA Summit (Minnesota Interactive Marketing Association) this afternoon, I attended a session discussing the pros and cons, along with the challenges a corporate blogger must overcome to represent the company and still make a connection with the blogging community.

Valeria Maltoni is a blogger at Conversation Agent and Director of Marketing Communications for SunGard. Valeria kicked off the session with a discussion around how an organization can get started with social media and a company blog.

Corporate Bloggers: Angels or Demons?