MnSearch

Silverpop’s Loren McDonald Discusses 4 Top Email Marketing Trends – #MNSummit

Loren Mcdonald“Good morning Mumbai! Wait, I’m in Minnesota.”

Loren McDonald, VP of Industry Relations for Silverpop has been on a worldwide tour travelling from India to London and finally here to the Midwest. Loren was not shy about admitting that he feels a bit like a fish out of water, he’s an email-marketing guy, surrounded by search marketers at MNSearch Summit.

In Loren’s compelling presentation we found out why email still rocks, the difference between smartphone and tablet users and creating actionable data. Below are some of the highlights:

Trend #1 – Email Still Rocks

According to a recent study by Marketing Sherpa, 7 in 10 consumers have made a purchase influenced by email marketing. There is no denying that email is still very much alive, and has a significant impact on purchasing decisions.

Creating a Culture for Making Business Social – 5 Tips from Dell’s Connie Bensen

Creating a Culture for Making Business Social - Connie Bensen of Dell - #MNSummit

In an age of marketing and business that is increasingly social, many businesses and thought leaders stress the importance of creating a culture that embraces social media inside and out. A social media savvy business encourages collaboration across teams, surfaces expertise from subject matter experts and can scale brand and community engagement by drawing upon the collective wisdom of employees and customers.

Few have been as passionate and successful at going beyond social business theory into action as Connie Bensen, leader of Global Social Content Strategy and Governance at Dell (Dell is a TopRank client).

A Top 20 Social Media Influencer and coiner of the phrase ‘Social Bizologist (The person responsible for guiding the integration of social media into the business functions of an organization) Connie’s session at the 2014 MNSearch Summit was jam packed with tips for companies of any size to socialize their business to improve collaboration, social advocacy and marketing.

Welcome to the Funnel, We Have Leads & Names – Jason Miller of LinkedIn at MnSummit

GnR Jason Miller MnSummit

Photo credit: Jason Miller

If there is anyone that can leverage a rock and roll metaphor for content marketing, it’s Jason Miller @JasonMillerCA, Senior Manager, Content Marketing at LinkedIn (LinkedIn is a TopRank client).

And at the first ever Minnesota Search Marketing Association Summit, he did not disappoint.

Content marketing can often seem like a never ending sea of songs, and only the best tunes emerge as a hit. To separate the harmony from the noise, companies need to start with a content strategy that begins at the top of the funnel. With high-level and in-demand concepts, marketers can attract customers in droves, like fans to GnR show. Attracting attention and creating demand at the top of the funnel will keep your content tour rich with new fans. But how?

Where Search Fits in the Digital Marketing Mix – 12 Lessons from Lee Odden Keynote at MnSummit

Be the Best Answer - Lee Odden Keynote

I am one of the last generations that will be able to remember what it’s like to not have technology in school.

We didn’t text. We passed notes. Our really crappy handwriting scrawled across lined paper that was folded so small we were convinced the teacher couldn’t see it as we threw or passed it back and forth. Rumors, quizzes, and small talk would whiz around the room until class was done. Then, the written conversation was over until tomorrow.

If we wanted to research something we did one of three things: asked someone else or begged our parents to tell us so we wouldn’t have to do option number three—look it up in the dictionary or the library.

Are Bad Directions Leaving Web Visitors Stranded? Optimize For Outcomes to Improve Experience & Conversions

At some point, most of us have been lost. We know our ultimate destination, but either through a wrong turn or poor directions we find ourselves in the wrong place and likely very frustrated.

Without landing page optimization, your visitors may have this same lost feeling when they arrive on your website. Whether the content was written 10 days or 10 months ago, it’s easy to make assumptions about your website visitors and assume the directions (read: content and calls to action) you are providing make sense.

If anyone has ever given you directions based on landmarks (turn right at the gas station) you can understand this feeling. And ultimately you are unsure and have questions such as: what gas station, what if there is more than 1 and good grief why didn’t you just give me the street name?