If you’ve read predictions about the future of Online Marketing over the past 3-4 years, you’ll undoubtedly find “mobile” mentioned in each one. For example: Mobile ecommerce is predicted to increase 65% annually through 2015.
With smart phone sales to pass personal computers, the smart phone race between AT&T and Verizon iPhones, Droid powered phones and everyone else, the impact of mobile devices on our daily lives has elevated to unprecedented levels. 2011 may finally prove to be a breakout year for mobile marketing and mobile commerce.
Mobile phone usage goes far beyond making calls and texts. There’s been significant increases in mobile social networking activity, the use of mobile phones to send email and other social/geo apps like Foursquare. It’s a compelling task to stay on top of mobile marketing / advertising opportunities, so here are 5 mobile marketing resources that will help keep you up to speed: