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Ken Horst

5 Ways to Win More Business with Google Places

Ken Horst on Nov 22nd, 2010     Local SEO, Online Marketing, SEO Tips

Local listings & Google Places

With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on  Android phones, the first results they see are from Google local.

Let’s start with a few facts. Did you know that;

  • 73% of all online activity is related to local content (Google)
  • 82% of local searchers follow up with a phone call or show up on your doorstep (TMP/comScore)
  • 66% of Americans use local search to find local businesses (comScore)
TopRank Online Marketing

Is Your Website Ready for the Mobile Web?

TopRank Online Marketing on Jan 12th, 2010     Mobile, Online Marketing, SEO

As the use of cell phones and smart phones expands, so do the number of options for consumers to discover and interact with brands. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. However, most sites are not optimized for hand-held devices such as cell phones.

There are really two things to consider;  web site design and how customers are going to find the web site through mobile search.

TopRank Online Marketing

5 Online Marketing Resolutions for 2010

TopRank Online Marketing on Jan 8th, 2010     Email Marketing, Online Marketing, Search Marketing, SEO, SEO Tips, Social Media

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

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