Online Marketing News: Map Your Content Marketing Mix, Search Undervalued – But Critical, Square Partners with Starbucks, Gmail Results in Search, Google+ Ghost Town

Content Marketing Matrix

This recent infographic from First 10 and Smart Insights provides recommendations for different content types depending on the stage of the buying cycle that your customers are in.  Some of the content types include:

  • Reviews
  • Events
  • Demo Videos

Search Undervalued, Critical to Brand Campaigns
Search helps companies build strong bands by bettering their brand-health metrics.  While the majority of B2C marketers now believe that search affects brand building, digital executives sometimes still find it thought to prove that search is a critical ingredient in branding.   Via eMarketer.

40% of Top Brands Are on Instagram 
In early 2012 Instagram had 15 million users and was only availabile on the iPhone.  Now there are nearly 80 million users, and Instagram is also available on Android.  Looking for a glimpse into how the top brands are fairing on Instagram?  Read more to find out.  Via Mashable.