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Lee Odden

Yahoo Book Party – Mona Elesseily

Lee Odden on Aug 23rd, 2007     Marketing Industry News, Online Marketing, Search Engine Strategies, Yahoo

Yahoo Book Party

After a long day of sessions on day three of Search Engine Strategies in San Jose, some attendees mosied on over to the Yahoo Panama Book party for Mona Elesseily of Page Zero. It was great to see the support for her new report, “Mastering Panama – A special report on Yahoo!’s new search marketing platform”.

Yahoo Book Party

Yahoo Book Party

While I haven’t had a chance to do a full review of the book since last night, I have paged through it and it appears to be pretty comprehensive and very easy to read with plenty of ordered lists, “Action Items” and “Helpful Hints”. You can get your copy here.

Lee Odden

SES New York Day 3 Videos

Lee Odden on Apr 13th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing, Social Bookmarking, Video Interviews, Yahoo

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

http://video.google.com/videoplay?docid=5655668133485217314

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

http://video.google.com/videoplay?docid=-4176575133923097250

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.

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