Social Media Monitoring Services
When it comes to businesses leveraging the social web to communicate with customers and improve brand awareness, there’s some good news and there’s some bad news.
The good news: 86% of professionals have adopted social media in some way, according to a recent survey by Mzinga and Babson Executive Education.
The bad news: A whopping 84% of survey respondents who’ve adopted social media don’t measure their social media programs.
Even worse: 40% weren’t even sure they could monitor social media ROI.
Thankfully, there are a host of free or low cost tools available to help companies and organizations track social media success. Use one or more of these 5 social media monitoring tools to gauge how well your efforts are working.