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Brian Larson

2013 MarketingProfs B2B Marketing Forum Preview – And a ‘Cheers’ Plug

Brian Larson on Oct 10th, 2013     B2B, Content Marketing, Marketing PR Conferences, Other Events

Cheers to B2B Marketing Forum

Let me start by saying that any trip to Boston has high expectations. Just a few months ago I, along with our Executive Director of Operations Jolina Pettice, traveled to Boston to meet with one of our favorite clients.

During our stay we dined at the ‘Cheers’ bar and later ‘ran into’ NBC’s Lester Holt (ran into = sat in the same hotel lobby). In regards to the latter, one of us may have gone a little fan crazy. I won’t say who, but their name rhymes with ‘Molina’.

Suffice it to say that while attending MarketingProfs B2B Marketing Forum in Boston I fully expect to run into more celebrities while carving out time to revisit America’s favorite bar to perform my best ‘Naarm!’ call (to this day I don’t change the channel when it comes on).

Lee Odden

B2B Marketing Innovation eBook – Break Free of Boring B2B With These 33 Tips

Lee Odden on Sep 28th, 2012     B2B, Marketing PR Conferences

b2b marketing innovation

Is your B2B marketing feeling “old fashioned” and out of date? Have your white papers, direct mail and webinars been called out as “boring”? Maybe you’re losing interest with prospects because corporate chest beating about products and services just isn’t enough anymore?

There’s a growing movement amongst progressive business to business marketers to break free of stale and antiquated digital marketing tactics. While consumer product marketing has long been associated with more interesting and compelling marketing efforts, modern B2B marketers include numerous companies that are creating amazing programs to attract, engage and convert business buyers with infotaining content, compelling social engagement and memorable calls to action.

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