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Lee Odden

SES Chicago: Internet Marketing Tips for 2010

Lee Odden on Dec 9th, 2009     Online Marketing, Search Engine Strategies

faces of ses chicago 2009 Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year.  While many conferences are down in attendance, SES Chicago actually beat last year’s numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES.

There are many ways to get value from attending a conference but one that is especially important, and often overlooked, is the ability to connect with industry thought leaders and ask important questions.

While roaming the sessions, exhibit hall and networking events at SES Chicago, I did just that and decided to use my trusty iPhone 3GS to capture some insights on what marketers should be focusing on or considering in 2010.

Lee Odden

Web 2.0 Expo – Social Media Optimization

Lee Odden on Apr 22nd, 2008     Marketing PR Conferences, Online Marketing, Other Events, SEO, Social Bookmarking, Social Media

My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) with Stephan Spencer of Netconcepts and Muhammad Saleem of Advantage Consulting Services. Unfortunately, I missed the SEO portion and gauging by the crowd around Stephan, it went quite well.

Muhammad Saleem’s portion of the presentation focuses on Social Media Optimization and Marketing 101. I’ve not met Mahammaed in person before and he’s sporting a very cool goatee with a waxed moustache.

Saleem’s presentation focuses on 4 aspects of social media:

  • Blogs
  • Social News sites
  • Social Networks
  • Online Video

Many other tools don’t have that big of an impact/conversionrate for the “average” company.

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