The Ecosystem of Lifecycle Marketing
This infographic from RightOn Interactive takes a deep dive (literally) into the world of lifecycle marketing automation.
- 22% increase of the average sales cycle in the past 5 years
- 47% of B2B marketers close less than 4% of marketing-generated leads
- 64% of CMOs have either an informal or no process to manage marketing automation
LinkedIn Gets its Own Version of Facebook Likes: Endorsements
Endorsements allows users to recognize professionals for their expertise. It really is as simple as clicking a button. On the users profile there will be a list of recommended endorsements. You can either click to endorse, or suggest other area of expertise. Via TNW.