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Lee Odden

12 Reasons Why You Should Own Your Blog

Lee Odden on Mar 19th, 2009     Blogging

Social MEdiaWith the explosion of social networking and free blog sites, it is easier than ever to create your own blogs with just a few clicks of the mouse. The questions that don’t get asked are, do I own the content I create? If I upload images, are they still mine? What happens if this service goes away?

Where as social networking sites are great, ultimately they are at the hands of other companies. What they choose to do with their services, you have no choice but to go along with it, or delete your account.

Here are 13 reasons why you should purchase hosting and own your own blog.

TopRank Online Marketing

Session: Effectively Leveraging Social Networking

TopRank Online Marketing on Oct 17th, 2007     Marketing PR Conferences, Search Marketing Expo, Social Media, Social Networking

Effectively Leveraging Social Networking panel

When you have all the social media essentials, and you know that you need to be social and active in your social networking communities, how do you effectively leverage that to benefit yourself (and your company)?

The speakers in this session on SMX Social Media Day 2 gave the audience tips and recommendations on how to best use social networking, specifically Facebook, LinkedIn and MySpace, to make yourself known in the networking world.

Dave McClure of 500Hats spoke first with a fun tutorial on Facebook. Facebook is great for promoting events and for joining groups to share your brands and ideas and products to those interested in your industry. One of the main characteristics of Facebook that Dave focused on was leveraging the news feed in Facebook.

Lee Odden

Social Media Will Elect The Next President

Lee Odden on Jul 24th, 2007     Blogging

Social Media VoteBelieve it or not, social media just may be what elects our next president into office. From Obama’s Girl to Giuliani’s Girl and now Hillary’s Girl, YouTube and other social media outlets will have a much larger impact on the younger voters than anything else.

Lets face it, watching a presidential debate is not high on many people’s list. It may have worked back in the day, but now more and more people are turning to the Internet for news and filtering out what they don’t want. Included in the filtering process will more than likely be campaign speeches, debates and candidates views. Instead, much of America will wait until someone spins it on MySpace, Facebook or YouTube before they really start paying attention. They won’t stop to fact check, they’ll just believe in it. That’s the way social media works though, if your friends say it’s true, it must be.

Lee Odden

Fortune Covers MySpace and YouTube

Lee Odden on Sep 6th, 2006     Online Marketing, SEO, SEO Tools, Social Media, TopRank Agency News


On my flight from Minneapolis to Vegas today I picked up a copy of Fortune Magazine, which had and the founders Tom Anderson and Chris DeWolfe of MySpace on the cover. The article, “MySpace Cowboys” was pretty good describing the founding of the company as well as the acquisition by News Corp.

With an acquisition price of $580 million, Tom and Chris are still singing the “we’ll keep working as long as we can keep building the vision” song. Well, not exactly, but pretty close. They do seem pretty committed to continuing the journey of making MySpace all about the users and the community.

Lee Odden

Blogs, PPC and MySpace for Online Marketing

Lee Odden on Sep 6th, 2006     Blogging, Online Marketing, Search Marketing, SEO, Social Media

Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel. A few of the articles:

Giving Online Marketing a Greater Share – Chris Topping (Brick and Mortar/Online Retailer)
Honing Pay Per Click for Targeted Results – Jerry Kenefake (Online Retailer)
What MySpace Means for Marketers – Zachary Rodgers (ClickZ)
The Rise of the Participant Economy – David Sifry (Technorati)

Articles from retailers can be pretty insightful but many don’t want to share what they’ve learned in the same way many marketing consultants don’t give away the best info at conferences. However you can often find nuggest of great information in articles like these.

Lee Odden

Marketing with Social Media

Lee Odden on Aug 10th, 2006     Blog Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

Leveraging Social Media
This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.

Part of the ClickZ track, this session was moderated by Rebecca Lieb and included Gary Stein of Ammo Marketing, Scott Meyer of About.com, Hans Peter Brondmo of Plum, a new social networking service and Brian Monahan from IPG.

First up is Gary Stein who introduces the notion of “clique-through”, which means to use social media to spread your message deep but not wide. The “clique-through” approach is to get specific segments to adopt a particular message. It offers more long term value than the “lightning in a bottle” associated with buzz marketing.

Lee Odden

ad:tech Chicago – Advertising with Social Media

Lee Odden on Jul 25th, 2006     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing, Social Media

ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here’s the next installement of our coverage:
Any discussion about social media and social networking is going to involve MySpace. This session did exactly that with some aspect of MySpace being included in just about every speaker’s contribution to the session.

Rather than a presentation format, moderator David Carlick of Vantage Point Venture Partners introduces “Social Media: The Dynamics of the Genre and the Opportunities for Marketers” as a Q and A session.

Carlick starts things out talking about MySpace as a way to explain social media and social networking. He shows a MySpace news clip: MySpace most popular site over Yahoo and Google. The challenge with MySpace is how to leverage advertising.

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