Online Marketing Blog

When you have all the social media essentials, and you know that you need to be social and active in your social networking communities, how do you effectively leverage that to benefit yourself (and your company)?

The speakers in this session on SMX Social Media Day 2 gave the audience tips and recommendations on how to best use social networking, specifically Facebook, LinkedIn and MySpace, to make yourself known in the networking world.

On my flight from Minneapolis to Vegas today I picked up a copy of Fortune Magazine, which had and the founders Tom Anderson and Chris DeWolfe of MySpace on the cover. The article, “MySpace Cowboys” was pretty good describing the founding of the company as well as the acquisition by News Corp.

With an acquisition price of $580 million, Tom and Chris are still singing the “we’ll keep working as long as we can keep building the vision” song. Well, not exactly, but pretty close. They do seem pretty committed to continuing the journey of making MySpace all about the users and the community.

Kauffman eVenturing is featuring several new articles focused on helping entrepreneurs evaluate different aspects of online marketing, from search engine optimization and key word advertising to blogging, online publishing and using eBay as a distribution channel. A few of the articles:

Giving Online Marketing a Greater Share - Chris Topping (Brick and Mortar/Online Retailer)
Honing Pay Per Click for Targeted Results - Jerry Kenefake (Online Retailer)
What MySpace Means for Marketers - Zachary Rodgers (ClickZ)
The Rise of the Participant Economy - David Sifry (Technorati)

This is actually the first session that I covered at the San Jose Search Engine Strategies conference, but I did not get a chance to clean up my notes and post until now. It was a good session about a topic that is very close to the consulting practice of our PR and marketing agency.

Part of the ClickZ track, this session was moderated by Rebecca Lieb and included Gary Stein of Ammo Marketing, Scott Meyer of About.com, Hans Peter Brondmo of Plum, a new social networking service and Brian Monahan from IPG.

ad:tech Chicago is coming along nicely. Coverage of the conference by Online Marketing Blog as well as DMNews and iMedia Connection is keeping those who were not able to attend well informed. Here’s the next installement of our coverage:
Any discussion about social media and social networking is going to involve MySpace. This session did exactly that with some aspect of MySpace being included in just about every speaker’s contribution to the session.

Rather than a presentation format, moderator David Carlick of Vantage Point Venture Partners introduces “Social Media: The Dynamics of the Genre and the Opportunities for Marketers” as a Q and A session.