In last week’s post about myth-busting social media, I asked what other marketing tactic or channel has attracted as much conjecture, blind advocacy and malarkey. Only SEO can compare to social media when it comes to the volume of misperceptions and out-dated information posing as “best practices” online.
They say that the only things you can count on in life are death and taxes. Also, that search engines will change.
Google runs over 20,000 experiments per year and at any given time, 50-200 different versions of Google’s core algorithm are helping billions of searchers find what they’re looking for. Add to that, personalization by location, past search history and the influences of the social graph and you have one of the most complex and fast changing systems ever created.