While out at SES San Jose, I couldn’t pass up the SEO Through Blogs & Feeds session. On the panel were Stephan Spencer of Netconcepts, Rick Klau from FeedBurner (now Google), Doug Hay of Expansion Plus Inc. and Greg Jarboe of SEO-PR.
Here are a few of the blog optimization tips they gave out.
- Ensure your feeds are showing the full post, not just excerpts.
- Up the number of items in your feed from 10 to 20 to give users more.
- Consider promoting other feeds such as categories & comments.
- Be sure your blog has a good internal linking structure. This can be done through category names, tag names or linking to your other posts inside new posts.