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Lee Odden

SEO Through Blogs & Feeds at SES

Lee Odden on Aug 28th, 2007     Blogging

Blogging MonkeysWhile out at SES San Jose, I couldn’t pass up the SEO Through Blogs & Feeds session. On the panel were Stephan Spencer of Netconcepts, Rick Klau from FeedBurner (now Google), Doug Hay of Expansion Plus Inc. and Greg Jarboe of SEO-PR.

Here are a few of the blog optimization tips they gave out.

  • Ensure your feeds are showing the full post, not just excerpts.
  • Up the number of items in your feed from 10 to 20 to give users more.
  • Consider promoting other feeds such as categories & comments.
  • Be sure your blog has a good internal linking structure. This can be done through category names, tag names or linking to your other posts inside new posts.
TopRank Online Marketing

Some SES Chicago Swag

TopRank Online Marketing on Dec 7th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies

Checking out the expo hall, there are always a few great deals and lots of free iPods to sign up for. I skipped most of the iPods this year as I was a afraid of all the follow-up emails and/or sales calls.

However, here is some good swag that I did pick up.

SES Chicago Swag
Click the image for layover descriptions.

  • Google color changing orb.
  • Unica Keychane game.
  • Lycos fish stress ball & document clip.
  • Netconcepts climbing hook and compass.
  • Yellowpages highlighter with built in Post-It flags
  • Network Solutions multi-color lightup pen.
  • Ask pen that writes very nice and has a nice design.
  • Bruce Clay Tangle toy.
  • WebTrends magnets.
  • Yahoo magnetic toy in tin.
  • Truelocal rocket toy.
  • DoubleClick electronic die.

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