Online Marketing Blog

No this is not linkbait using Jeremiah’s name. Read on to find out what this “not entirely unlike” business from Google is all about and what it has to do with him.

A while back I wrote about the new design Google is testing (which I like a lot) that adds a third column to search results along the left side.  It’s come and gone a few times since then as I move about the country and as Google reveals it for testing.

As of this morning, Google is delivering the new design to me again and I noticed something different after doing a search on my name. (Admit it, you Google your own name too!) At the bottom of the new column it shows an unconventionally named, “Not entirely unlike” result.  What kind of label is that? It reminds me of the slang phrase, “it doesn’t suck”.

UPDATE: Google has announced the official rollout of the new design on Google Blog.

Google is a master of innovation in the search space and while they seem to subscribe to Guy Kawasaki’s “release early and release often” new product philosophy, the attention to changing the Google search page is near-holy. Minuscule design changes at even the pixel level are cautious and carefully considered. And rare.

Apparently, Google is testing a redesign and logo which you can see in this home page screen shot:

The logo has changed and the “Google Search” and “I’m Feeling Lucky” buttons are blue rather than gray. But the biggest changes are on the search results page. There are three columns rather than two: