Staying on top of social media and networking trends is essential for B2B marketers. Forrester Research predicts, “B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.” via eMarketer. Data and research are key to forecasting and strategy development but not many B2B companies invest the time and effort into such initiatives outside of link-baity Infographics.
Luckily, there are many analysts and agencies that serve the B2B Marketing industry that do conduct regular research into topics like social media marketing.
Here are 5 meaty reports published in 2011 that can help B2B marketers understand the direction new media and social media is taking in terms of overall strategy, industry trends, unique audience and application differences between social media platforms and measurement.