new rules of marketing and pr

The Newest Rules for Marketing & PR: Optimized – David Meerman Scott Interview

New Rules of Marketing and PRThe convergence of digital marketing and public relations has been in motion for many years, but in 2013 and onward, there’s more momentum than ever. Changes in technology and consumer behaviors in how information is discovered, consumed and acted upon has turned brands into publishers and publishers into marketers as they seek new ways to connect with audiences and monetize.

Don’t blink during this monumental shift or you’ll be left behind. That’s why it’s important to find trusted sources to guide your point of view to stay ahead in the digital marketing game.

SESNY Keynote Interview: David Meerman Scott

David Meerman Scott is a best-selling author and popular keynote speaker on the topics of viral and online marketing as well as the convergence of web marketing, digital media and online PR. One of his most popular books, The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly, was a real eye opener for a lot of companies trying to make sense of where blogs, press releases and search marketing fit together.

The second edition of The New Rules has recently been published and David will be keynoting the upcoming Search Engine Strategies conference in New York. I caught up with him just before SES and did a phone interview to get more insight into the new book, his insights into the emerging social media world including Twitter, Foursquare, Blogging and Content Marketing. I also asked him to share some practical advice for time management and how he stays current.