I guess it’s the night for emails from the search engines. Yahoo sent out an email to Yahoo Search Marketing advertisers with a notice that Yahoo is now allowing them to request an invitation to upgrade. That’s an interesting spin isn’t it? Have your advertisers ask to upgrade? What it really means is a phased approach at rolling out the new program:
“Invitations will be sent in stages to U.S. advertisers over the remainder of the year and early next year. You’ll be notified of your upgrade date at least two weeks in advance. You’ll also be able to access a preview of what your account will look like after the upgrade.”
Some of the new features include:
- Fast ad activation (no more 3-5 days)
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