At TopRank Online Marketing, we’re keen on matching content and therefore optimization efforts with the right audiences. News is a perfect candidate for optimizing by intent. Below is a presentation I did recently as part of a PR News webinar on the topic of writing for the web, optimizing online PR communications.
As part of the presentation, I included insights from a recent poll of journalists and editors from a mix of print and online publications we conducted. The poll was designed to get a better understanding about their use of search to find sources, conduct research and any other search function that helps them do their job.