TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing.
Earlier this week Matt McGee of Small Business SEM blog did an interview with me about public relations for small businesses. Matt has had a lot of marketing experience so he asked some great questions that I think businesses small and large will benefit from.
Here are a few sample questions:
Are press releases better for traditional publicity purposes or for SEO purposes — or can the same release do both? How?
With Yahoo News being more popular than CNN or MSNBC, (comScore) there’s a tremendous opportunity for online marketers to gain visibility with consumers as well as those members of the media that research news stories, subject matter experts and press releases online.
News search engines crawl a defined list of trusted news sources and employ their own algorithms to determine ranking of stories. Yahoo crawls about 6,500 sources with very few if any blogs included, Google crawls about 4,500 sources including many blogs and Topix.net says they include 10,000 news sources including blogs.
Here are a few tips on getting visibility on several of these top news search engines:
This session moderated by Andrew Goodman of Page Zero Media, is near and dear as press release optimization and online PR are big pieces of TopRank’s internet marketing consulting practice. This session included: Greg Jarboe from SEO PR, Sally Falkow of Expansion Plus, and Nan Dawkins of Red Boots Consulting.
First up is Greg Jarboe of SEO-PR who starts off by relating a metaphor for press release optimization as a shortcut. People initially looked at news search SEO as a shortcut tactic into search results. But the search engines have devalued links within press releases. However, there are opportunities and they are not shortcuts.
A new set of tools for press release optimization was announced today called Newsforce. The toolset is a combined effort of SEO-PR, SiteLab International and Primero Systems. Newsforce has partnered with Business Wire to offer the press release optimization tools to Business Wire members.
I ran through a demo of Newsforce with Greg Jarboe last week and can share the following screenshots:
Keyword Research
Optimize the Release
Add links to the Release
Preview and Export
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