News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search.
Lisa kicked off our session explaining that optimized press releases are a vital part of any news SEO strategy.
The first step to defining the online PR opportunity is to define the media segment. With your online PR campaign are you targeting editors, journalists, analysts or the media?
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