Online Marketing Blog

Today I did a webinar with PRWeb on how to improve SEO (Search Engine Optimization) results by using online public relations tactics. With 15 minutes to present, there wasn’t a lot of tactical detail. At TopRank we’ve done a pretty good job at identifying trends in a way small and large business marketers can understand. Concepts like “push and pull PR”, “digital asset optimization” and “press release optimization” have helped many marketers realize the benefits of SEO from different perspectives. The embedded slides below touch on several of these concepts:

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We’ve made the case for integrating media relations, SEO and social media into a digital PR program as well as covering some of the basics. Now we can drill a bit deeper into blogger relations and social media monitoring.

Practical Examples of Involving SEO Expertise with Media & Blogger Relations, Social Media Monitoring

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Yesterday we talked about the opportunity for combining search engine optimization, social media and digital public relations. Today’s entry will discuss how to start going about it.

Leveraging Low and High Tech for Social Media Relations

“Fuzzy”. That’s how I would describe most companies’ thinking on social media, SEO and PR. How can marketers and companies start incorporating the new rules of the social web into a digital PR effort?

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News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, industry experts Lee Odden, CEO of TopRank Online Marketing, Lisa Buyer, President & CEO of The Buyer Group and Greg Jarboe, President and Co-Founder, SEO-PR look at how to make use of press releases and news content to tap into the power of news search.

Lisa kicked off our session explaining that optimized press releases are a vital part of any news SEO strategy.

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