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Lee Odden

Newsforce Press Release Optimization Tools

Lee Odden on Aug 7th, 2006     Marketing Industry News, Online Marketing, Press Release Optimization


A new set of tools for press release optimization was announced today called Newsforce. The toolset is a combined effort of SEO-PR, SiteLab International and Primero Systems. Newsforce has partnered with Business Wire to offer the press release optimization tools to Business Wire members.

I ran through a demo of Newsforce with Greg Jarboe last week and can share the following screenshots:

Keyword Research

Optimize the Release

Add links to the Release

Preview and Export


The tool allows redundant tasks to become more efficient and is intended to allow anyone that is not savvy technically to research keywords, analyze a press release and add links. It also allows the release to be exported directly to your Business Wire account or as a text document.

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