“Every company on earth, every client you have, every person you meet has to become involved in social media right this very second. This is especially true if you are in PR. If you are not sharing your messaging via social channels – and I mean, like yesterday – you are hopelessly behind the times and yours, or your clients messaging, is likely to go nowhere.”
Is this really the case? For those of us that have not been leveraging social media as heavily as others in our field, is the game over?
In the PRSA conference session Media Myths & Realities, Nicholas Scibetta, Global Director, Global Media for Ketchum let us know, thankfully, that those just getting started in social channels are not quite sunk yet.