Nitin Mangtani, Lead Product Manager at Google presented a sponsored session on converting your visitors to customers, specifically through the use of internal site searches.
Businesses spend a tremendous amount of time, resources, and capital on website development and online marketing initiatives. Getting people to a site is a challenge in itself, but another key aspect is retaining those visitors and converting them into buyers or subscribers.
Google search has set a high bar for relevance, speed, and ease of use. Unfortunately most site searches don’t meet these high expectations: 85 percent don’t return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research).
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