Do brands care whether they have influence in social media? They certainly should, said members of the three-person panel on social influence at NMX Monday.
Andy Levey, Senior Manager of New Media & Analytics at Cirque du Soleil, believes social influence is incredibly important for brands to connect with and engage fans. “It’s all about them; if we don’t have fans talking about us, we’re not in business,” he said. Cirque du Soleil are lucky, Levey admits. Their brand is creative and entertaining; many businesses lack this stroke of good fortune. What can you do if your brand isn’t inherently entertaining or you’re not in the media space and therefore informative by nature?