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Lee Odden

Video Interview: Social Media Marketing at GM – Charlotte Blank, Manager of Social Media

Lee Odden on Feb 15th, 2012     Online Marketing, Online Marketing Summit, Video Interviews

Optimize Digital Marketing Interview Charlotte Blank GM

At the recent Online Marketing Summit in San Diego I caught up with Charlotte Blank, Manager of Social Media at General Motors to talk about digital marketing.  In this short interview I asked Charlotte a few fundamental questions about digital and social media marketing related to customers:

1. How does GM segment digital marketing activities between customer acquisition and retention?

Follow up: Does GM follow a social media editorial calendar according to customer buying cycles and personas?

2. With all the shiny objects of social media in the world, how do you go about deciding what to test and what to implement?

Take a look at the video and I think you’ll be interested in the customer-centric approach GM takes with social media and how time is allocated towards new customers, activating current customers as evangelists and their approach to filtering shiny social objects.

Lee Odden

#Optimize This: Online Marketing Optimization Best Practices

Lee Odden on Feb 6th, 2012     Content Marketing, Marketing PR Conferences, Online Marketing, Optimize Book, Other Events, SEO, Social Media

Optimize This OMS

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO.  My post last Thursday “Are You Optimized?” touched on this.

The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as I’m giving the all new “Optimize THIS: Integrating Social, SEO & Content presentation”. This post is a bit of a preview on the presentation so if you’re at OMS this week, make sure you check it out.

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