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Ashley Zeckman

Better Content Marketing for Improved Social Engagement: Michael Stelzner

Ashley Zeckman on Feb 14th, 2012     Content Marketing, Online Marketing, Online Marketing Summit, Social Media
Michael Stelzner's Help me launch campaign

Does your business need better content marketing like this Social Media Examiner contest participant?

michael stelzner In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment.  He wanted to see if he could repeat his previous success in a new industry.  That experiment led to the launch of Social Media Examiner in October of that same year.  Michael had been well known in the whitepaper industry and joked “I went from the king of whitepapers to the joker of social media.”

I really appreciated Michael’s insight into today’s customers and the need for change in an industry that is constantly evolving.  Below I’ve provided some highlights from what I learned from Michael Stelzner at the 2012 Online Marketing Summit.

Ashley Zeckman

Innovative Search Features Drive Engagement – Paul Vallez #OMS12

Ashley Zeckman on Feb 8th, 2012     Ask, B2C, Content Marketing, Google, Online Marketing, Online Marketing Summit, Search Engines

"Google taught us how to search." - Paul Vallez

Paul Vallez admits that when he started at HP less than a year ago he had just come from Ask.com and was pretty cocky about what he knew.  Vallez also shares that he wasn’t very open to new ideas and wanted to step into his new position at a big brand and immediately demonstrate value. What was his approach?

  • 75% Cocky
  • 25% Open to new ideas

In Vallez’s presentation he identified what he called “3 Key Learnings” that he shared with the audience for improving the way that your search strategy is implemented for improved engagement.

Lee Odden

#Optimize This: Online Marketing Optimization Best Practices

Lee Odden on Feb 6th, 2012     Content Marketing, Marketing PR Conferences, Online Marketing, Optimize Book, Other Events, SEO, Social Media

Optimize This OMS

I’m headed to (hopefully) sunny San Diego today for the annual Online Marketing Summit conference where I’ll get to present on one of my favorite topics: Optimization. Of course, if you read Online Marketing Blog very often, you’ll know my definition of optimization is a bit different than traditional SEO.  My post last Thursday “Are You Optimized?” touched on this.

The competition for attendance during the breakout sessions at OMS is really tough during the time slot I’m scheduled for. SAP, Wider Funnel and SAP are all presenting at the same time as I’m giving the all new “Optimize THIS: Integrating Social, SEO & Content presentation”. This post is a bit of a preview on the presentation so if you’re at OMS this week, make sure you check it out.

Lee Odden

Convergence & Integration of Content Marketing with Social Media & SEO

Lee Odden on Jan 9th, 2012     Marketing PR Conferences, Online Marketing, Other Events, Search Engine Strategies

Convergence Search, Social Media & Content Marketing

This post is about Congratulations, Convergence and Content.

First off, congrats to Aaron Kahlow on his great news, I’m sure UBM TechWeb will be pleased with OMS, it’s an impressive event with a great following. Speaking of OMS, despite the wimpiest Minnesota Winter in years, February is a fine time to go somewhere warm and luckily, OMS and SES Search & Social Accelerator in San Diego are coming up fast Feb 6-9, 2012.

Online Marketing Summit has grown quickly and the annual event in San Diego boasts an impressive roster of topics, training opportunities and speakers. The conference kicks off with an Online Marketing Bootcamp, then 3 days of OMS sessions on every topic under the Online Marketing sun.

Lee Odden

OMS Minneapolis & A Killer Social SEO Strategy

Lee Odden on Jun 3rd, 2011     Marketing PR Conferences, Online Marketing, Other Events

OMS MinneapolisI have great news this Friday morning, not only is Online Marketing Summit coming to Minneapolis next week June 6-8, offering a range of training and presentations from brands and expert consultants, but TopRank Online Marketing is giving away TWO free passes!

OMS Minneapolis is focused on practical advice for marketing practitioners with a promising agenda covering: best practices community management from Best Buy plus hot tips & tactics on mobile, display, re-marketing, PPC, video, email, affiliate, user experience from local and national experts.

Of course you can also tap into a Killer Social SEO Strategy with TopRank Online Marketing at 10:15am where you can learn how large and small brands alike have integrated Social Media, SEO and Content Marketing to increase sales and improve customer engagement. This “Killer” session will provide practical examples of both BtoB and BtoC companies overcoming the competition with an agile, customer focused content marketing strategy.

Lee Odden

Win a Free Pass to Online Marketing Summit Minneapolis

Lee Odden on Jun 23rd, 2010     Marketing PR Conferences, Online Marketing, Other Events

It’s that time of year again and the ClickZ Online Marketing Summit will arrive shortly to the Minneapple, Friday June 25th. The conference organizer has generously donated a free pass to the 1 day workshop for us to give away here on Online Marketing Blog.

The agenda covers everything from Social to SEO to B2B Blogging to Email Marketing. You’ll be able to learn from a mix of client side marketers and agency subject matter experts on cutting edge strategies for more successful online marketing programs.

Companies presenting include HubSpot, Cargill, Exact Target and many others. I’ll be giving the opening keynote presentation on SEO and the Social Web:

Lee Odden

Online Marketing Summit Minneapolis 2010

Lee Odden on May 27th, 2010     Marketing PR Conferences, Online Marketing

In conjunction with ClickZ, OMS has launched its 2010 23-City Tour from Seattle to New York and is coming to Minneapolis June 25th.  OMS had an event in the Twin Cities last year at about the same time and provided a great mix of education and networking opportunity for internet marketers of all types.

Best practices in Social Media, Search, Email, Analytics, Demand Generation and Website Strategy are planned for each OMS event. Aaron Kahlow and the OMS team have assembled a great group of thought-leaders, authors, world-class brand marketers and leading online practitioners from companies like: Kodak, REI, DuPont, Wharton, Google AdWords and of course, TopRank Online Marketing, to share their experiences and successes from the front lines of internet marketing.

Lee Odden

Online Marketing Summit San Diego 2010

Lee Odden on Feb 10th, 2010     Marketing PR Conferences, Online Marketing, Other Events

I know I did an upcoming events roundup last week but the upcoming Online Marketing Summit in San Diego is certainly worth a post of it’s own.  Besides, I get to announce that one of our clients from Zoomerang (MarketTools), won a free conference pass! Congratulations to Amy Lindahl!

Last year OMS came through Minneapolis and I had an opportunity to present on building a case for social media through a Social Media Roadmap. Feedback comments like “lived up to the hype”, which is a compliment not too dis-similiar from, “it didn’t suck”, renewed my appreciation for Minnesota Nice. :)

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