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Mike Yanke

SES Session: Actionable Social Media

Posted by Mike Yanke on Dec 4th in Online Marketing, Search Engine Strategies |

Actionable Social Media

By 2010, 70% of all content online will be developed by individuals, so claims iCrossing’s Adam Lavelle, articulated during the session “Actionable Social Media” today at SES Chicago.

The session, moderated by Anne Kennedy, included on its panel:

  • Lavelle
  • Todd Parsons, cofounder of Buzz Logic
  • Jennifer Laycock, Editor in Chief of Search Engine Guide
  • Tamera Kremer, Wildfire Strategic Marketing
  • Steven Marder, CEO Eurekster

The panel’s discussion reviewed the most popular social media methods, tying everything back to the main notion that we humans, truly, are social animals. The web has evolved naturally, but a breakneck pace to support this type of behavior.

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