TopRank Online Marketing

TopRank Online Marketing

SES Session: Actionable Social Media

TopRank Online Marketing on Dec 4th, 2007     Online Marketing, Search Engine Strategies

Actionable Social Media

By 2010, 70% of all content online will be developed by individuals, so claims iCrossing’s Adam Lavelle, articulated during the session “Actionable Social Media” today at SES Chicago.

The session, moderated by Anne Kennedy, included on its panel:

  • Lavelle
  • Todd Parsons, cofounder of Buzz Logic
  • Jennifer Laycock, Editor in Chief of Search Engine Guide
  • Tamera Kremer, Wildfire Strategic Marketing
  • Steven Marder, CEO Eurekster

The panel’s discussion reviewed the most popular social media methods, tying everything back to the main notion that we humans, truly, are social animals. The web has evolved naturally, but a breakneck pace to support this type of behavior.

Everything from blogging, to image submissions, to social bookmarking facilitate our tendency to sort ourselves into likeminded communities, either by finding them or creating them.

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