By 2010, 70% of all content online will be developed by individuals, so claims iCrossingâ€™s Adam Lavelle, articulated during the session â€œActionable Social Mediaâ€ today at SES Chicago.
The session, moderated by Anne Kennedy, included on its panel:
- Todd Parsons, cofounder of Buzz Logic
- Jennifer Laycock, Editor in Chief of Search Engine Guide
- Tamera Kremer, Wildfire Strategic Marketing
- Steven Marder, CEO Eurekster
The panelâ€™s discussion reviewed the most popular social media methods, tying everything back to the main notion that we humans, truly, are social animals. The web has evolved naturally, but a breakneck pace to support this type of behavior.
Everything from blogging, to image submissions, to social bookmarking facilitate our tendency to sort ourselves into likeminded communities, either by finding them or creating them.