Wrapping up the day was Don Shultz, Ph D and professor at Northwestern University, who introduced attendees to what he calls the “Rodney Dangerfield School of Search Marketing“.
As a search marketer, do you ever feel like you’re under the magnifying glass to produce bigger, better, faster results? And results that don’t fit into traditional marketing measurements?
Don motivated the crowd by insisting that search engine marketers need some respect from traditional marketers within organizations. So, how do we get respect? Here are Don’s ideas on how we can change the marketing world.
Transition from static to dynamic marketing
2 Responses