TopRank Online MarketingTopRank Online Marketing Blog

Ben Brausen

Online Marketing News: Yahoo! Turns 20, Google+ Splits, Twitter Ads Everywhere

Ben Brausen on Mar 6th, 2015     Online Marketing, Online Marketing News

Most Valuable Search Traffic

Which Sites Have The Most Valuable Search Engine Traffic? [INFOGRAPHIC] - If you’ve ever used the tool SEMRush before, you’ve likely noticed how it assigns a dollar amount to your organic traffic. This value is based on the amount of money people are bidding to rank for the keywords you’re getting traffic from organically. Check about the above infographic to see which site generates the biggest organic bucks. Search Engine Journal

Twitter Is Rolling Out Swipe To Dismiss Images - Twitter appears to be rolling out a big change to how you get get out of viewing images on the service once you’re done. The Next Web

92% of B2B Marketers Use Social Media to Share Content - More than nine in 10 business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study. SocialTimes

Ben Brausen

Online Marketing News: Facebook’s Ad Grade, Google Testing Label For Slow Sites, YouTube Tightens Up

Ben Brausen on Feb 27th, 2015     Online Marketing, Online Marketing News

The Power Of Reviews

New Research Shows 95% Use Customer Reviews - PowerReviews set out to look deeper at how ratings and reviews are impacting decision making. They surveyed 800 Americans to find out what they thought about ratings and reviews. Check out the interesting stats they found in the infographic above. Socialnomics

Pinterest Was the Fastest-Growing Social Network in 2014 - Pinterest recorded the biggest percentage rise in active users of every major social network in 2014, reveals a new study. SocialTimes

Google Testing A Label In Search Results For Slower Sites - Is your site unusually slow? Google is testing a red slow label in the search results that will warn searchers before they click over to your web site. Search Engine Land

Ben Brausen

Online Marketing News: LinkedIn Launches Lead Accelerator, 5 Apps Make Up Most Mobile, Twitter Gets Syndicated

Ben Brausen on Feb 20th, 2015     Online Marketing, Online Marketing News

LinkedIn Marketing Services Funnel

LinkedIn Launches Lead Accelerator, Expands Marketing Solutions Portfolio - Talk to any B2B marketer and you’ll know – the purchase process can be very long and complex. As a marketer and business leader with years of experience in this space, I know that effectively reaching, nurturing and converting prospects has only become harder. That’s why I’m thrilled to introduce LinkedIn’s expanded Marketing Solutions portfolio, featuring the new LinkedIn Lead Accelerator. LinkedIn [Client]

Facebook’s Q4 2014: Mobile is Now 69% Of Ad Revenue - All estimates going into Q4 showed that ad spend on Facebook would rise. Facebook validated this belief Wednesday, showing that the company reaped its all-time high in quarterly ad revenue — $3.59 billion. SocialTimes

Ben Brausen

Online Marketing News: Twitter Still Bigger, Pinterest’s Intent, Low Trust In Social News

Ben Brausen on Feb 13th, 2015     Online Marketing, Online Marketing News

Time Spent Online

28% of Time Spent Online is Social Networking - How much time do you spend each day on social networks?According to new data, the average user logs 1.72 hours per day on social platforms, which represents about 28% of all online activity. globalwebindex

Facebook: 24.63% of Social Referrals in December (Pinterest: 5.06%, Twitter: 0.82%) - Facebook’s share of social referral traffic rose more than two percentage points in the fourth quarter of last year, and the platform now accounts for almost one in four of every social website visit, reports Shareaholic. SocialtTimes

Social Media Is The Least Popular Channel For Customer Service [Survey] - While customer service complaints on social media may be the most public, they aren’t the most popular (by a wide margin) according to a new study. Marketing Land

Ben Brausen

Online Marketing News: Tweets in Google Searches, Content Out Of Focus, Facebook Domination

Ben Brausen on Feb 6th, 2015     Online Marketing, Online Marketing News

Marketing Trends Road Map

Marketing Trends Road Map for 2015 [INFOGRAPHIC] - Feeling a little lost? Does your marketing plan for 2015 look like it was drawn on a napkin? Uberflip, a content publishing platform, has an infographic that may help guide you through the year. Uberflip

Facebook Introduces Place Tips in News Feed – Starting last week on Facebook for iPhone, place tips may show up at the top of your News Feed when you’re out and about. Facebook

Tumblr Launches In-House Ad Agency - Tumblr is joining the ranks with YouTube in using its social network to leverage creators and make them money, and maybe even Michelle Phan famous. Today it launched the Creatrs Network, an agency that will select Tumblr users that are onto something and help them connect with brands. SocialTimes

Ben Brausen

Online Marketing News: Mobile Drives Digital, Search is Number One, Twitter Digits

Ben Brausen on Jan 30th, 2015     Online Marketing, Online Marketing News

Mobile Driving Digital Growth

Mobile is Driving Digital Growth Worldwide [INFOGRAPHICS] - How is mobile driving digital growth? The annual report from digital agency We Are Social provides statistics of worldwide social, mobile and digital penetration, demonstrating just how far social has come — with indicators for the future. Check it out. SocialTimes

Smartphones Account For 40% of US Search Ad Spend In Q4 [Marin] - In Q4, smartphones continued to chip away at desktop paid search contribution in the US. The share of ad spend that went to smartphones rose nearly 5% from Q4 2013 to account for more than 40% of total search spend. That comes from Marin Software’s Benchmark Report for Q4 2014. Search Engine Land

Ben Brausen

Online Marketing News: Psycho Selfies, Twitter Beefs Up, Google Still Searchin’

Ben Brausen on Jan 23rd, 2015     Online Marketing, Online Marketing News

Content And Influence Infographic

How To Add Influencer Marketing To Your Content Strategy - Content Marketing and Influencer Strategy must work together for either to be successful. To find out how you can add influencer marketing to your mix, check out the infographic above and this article. Scoop.it

STUDY: Men Who Take Excessive Selfies Show Psychopathic Traits - Uh, oh. Not only are we all addicts, we’re also displaying psychopathic traits all over Instagram. A study released by Ohio State this week found that men who post selfies — not the ladies, mind you — tend to show more psychopathic traits than those who don’t. SocialTimes

Survey: Mobile Integration Makes Other Digital Marketing More Effective - Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. Marketing Land

Ben Brausen

Online Marketing News: Facebook Gets To Work, Left-Handed E-Commerce, No Facebook-Exclusive

Ben Brausen on Jan 16th, 2015     Online Marketing, Online Marketing News

Marketing Technology Landscape 2015

Marketing Technology Landscape Supergraphic (2015) - The 2015 edition of the marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. Check click here to see a much larger, readable version. ChiefMartec

Facebook Introduces ‘Work’, A Social Tool For Businessess and Employees - Though we may try to hide it, it’s no secret that we browse Facebook at work. Now the social network wants to make it so we no longer have to hide it with a new product its working on to make social media more work-friendly. Search Engine Journal

Study: How to Find the Best Social Media Content for Your Audience - As a brand, what’s the best way to determine which social media content most interests your audience? Answer: study past campaigns, and current user behaviour. A new survey from Percolate found that 31 percent of U.S. marketers tracked performance data of past content/campaigns to help plan future content. AllTwitter

Ben Brausen

Online Marketing News: Yahoo! Up Google Down, No Personalisation, Bye Bye Bing Digits

Ben Brausen on Jan 9th, 2015     Online Marketing, Online Marketing News

B2B Sales Benchmarks

New Data Exposes the Best and Worst Customer Conversion Channels [Infographic] - A new infographic from Implisit which reveals the most and least effective channels for customer conversion might prompt you to crack the newly approved plans open once more and make a few revisions. Implisit

Facebook Gives Advertisers More Information on Conversion Pixels -  Facebook is providing more data for advertisers that use its conversion pixels. This additional data allows advertisers to get a better understanding of how their potential customers are seeing their ads. AllFacebook

Report: Yahoo Search Share Up After Firefox Deal, Google Down - According to new data from StatCounter, Yahoo has seen a nearly 2 point search market share gain in the US in the past month. Attributing it to the recent Yahoo-Firefox default search deal, StatCounter reported that Yahoo had a share of 10.4 percent vs. 8.6 percent a year ago. Search Engine Land

Ben Brausen

Online Marketing News: Facebook Wants Credit For 830%, Promoted Pins For All, Instagram Crushes Twitter

Ben Brausen on Jan 2nd, 2015     Online Marketing, Online Marketing News

Swing In Revenue By Channel

Facebook and Display Ads Should Be Credited For 830% More Revenue - A recent Facebook-funded study conducted by Datalicious, a full-service data agency, found that Facebook and display advertising should be credited for 830 percent more revenue than previously thought. Inside Facebook

Facebook to Begin Auto-Enhancing Photos - Facebook will begin auto-enhancing photos that are uploaded via its iOS application, with Android to follow shortly thereafter, Josh Constine of TechCrunch reported. AllFacebook

The 8 Biggest Problems Facing Social Media Marketers - More than four in 10 marketing professionals cite lack of in-house resources and skills as the biggest obstacle to achieving social media marketing success, reveals a new study. Ascend2 polled marketers worldwide and found that 43 percent said that they simply did not have the right caliber of skilled employees to deliver on their social media campaigns. AllTwitter

Ben Brausen

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

Ben Brausen on Dec 26th, 2014     Online Marketing, Online Marketing News

The Evolution Of SEO

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World

Bing Dinged: Facebook Search Results Will No Longer Include Microsoft’s Search Engine - The update to Facebook’s search functionality announced last week, which will allow users to search posts that have been shared with them, claimed a victim in Bing, the search engine from Microsoft, as the social network confirmed that it will no longer include results from Bing in its search results. AllFacebook

Ben Brausen

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

Ben Brausen on Dec 19th, 2014     Online Marketing, Online Marketing News

Twitter Minute

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis?

Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine Land

Yahoo Will Pass Twitter for Mobile Ad Revenue Share in 2015 - Twitter is expected to carve out a 3.56 percent share of the U.S. mobile ad revenue space in 2014, rising to 3.69 percent next year. AllTwitter

Google: Responsive Design Does Not Rank Better Than Other Mobile Designs - Even though we covered this a couple times, most recently in September, saying responsive design is not a ranking signal, I wanted to cite a different Googler who said Google does not rank responsive design sites better than other mobile configures web sites that comply with their guidelines. Search Engine Roundtable

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top