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Ben Brausen

Online Marketing News: Facebook Cuts Into Google’s Lead, 203% Growth In Social, Facebook Users Ignore Brands’ Content

Ben Brausen on Mar 7th, 2014     Online Marketing, Online Marketing News

A Dr. Seuss-Inspired Guide to Twitter

A Dr. Seuss-Inspired Guide to Twitter - Dr. Seuss, the writer and illustrator behind children’s classics The Cat in the Hat, How the Grinch Stole Christmas! and The Lorax, would have turned 110 on March 2nd. We think that if he were alive today, he would have been a social media master. So to honor his wit and wisdom, here’s our interpretation of the Seuss guide to Twitter. HootSuite

Now Official: Google Adds Restaurant Menus To Search Results - Google announced that it’s now showing restaurant menus as a OneBox-style answer at the top of its search results. It seems to be primarily triggered by searches that involve both the restaurant name and the word “menu,” although Google’s example involves a query that starts with “show me the menu for….” Search Engine Land

Nicolette Beard

Online Marketing News: Facebook Email is Dead, G+ Analytics Live, Best Brand Vines, Pizza Tweets

Nicolette Beard on Feb 28th, 2014     Online Marketing, Online Marketing News

B2B Content Marketing Success on the Rise for Small Businesses – Content Marketing Institute’s newest B2B content marketing research report confirms that small businesses are doing many things well when it comes to content marketing. Download the report here.

Gmail Adding Prominent ‘Unsubscribe’ Option to Marketing Emails – Starting last week, a new, clearly marked “unsubscribe” link will appear at the top of the header field in marketers’ emails. Previously only appearing for a small percentage of users, the feature will now be made available for most promotional messages with unsubscribe options. Email recipients do not need to take action for the links to appear. PC World

Nicolette Beard

Online Marketing News: WhatsApp Facebook? Bots Overtake the Net, Social Wins for SMBs, Twitter Facelift

Nicolette Beard on Feb 21st, 2014     Online Marketing, Online Marketing News

Location-Based Marketing Infographic

How Location-Based Marketing Delivers Ads to In-Store Shoppers [Infographic] – Micro-location and proximity targeting are happening in brick and mortar stores right now. This infographic explains some of the location-based marketing systems out there and how they tap into wifi, GPS, NFC and other technologies to detect location and help deliver ads. Marketing Land

LinkedIn Unlocks Influencer Program – LinkedIn has expanded their influencer blogging program from 500 to 25,000 this week. The blogging function will extend to more members in the future. Enabling LinkedIn members to blog will give LinkedIn substantially more content and engagement opportunities to drive pageviews and website visits. It should also provide more value for members. LinkedIn Blog (client)

Nicolette Beard

Online Marketing News: Pinterest Rules, Facebook Hacks, Google Tracker, Twitter Plummets, Yahoo! Yelps

Nicolette Beard on Feb 14th, 2014     Online Marketing, Online Marketing News

Pinterest Infographic

30 Reasons Pinterest Will Rule in 2014 [Infographic] – As much as we would like to think Facebook is the most powerful social media tool, Omnicore has made a good argument that Pinterest has really picked up the pace and is here to rule over all the other social media tools. See why here. Sociable Blog

10 Ingenious Hacks That Helped Facebook Take Over the Internet – Behind the scenes, inside the massive data centers that power this worldwide social network, you’ll find all sorts of other technologies that have changed our world in very different ways. Learn about Zuckerberg’s “Hacker Way” on an epic scale. Wired

The 2014 Google Tracker – This post is a collection of all the hints, announcements, and acquisitions  from Google lately, such as plans for Android, gaming, smart homes, healthcare, robots, and much, much more along with some speculation. Arstechnica

Nicolette Beard

Online Marketing News: Facebook Paper, Super Social Bowl, Vine Rising, Olympic Tweeple

Nicolette Beard on Feb 7th, 2014     Online Marketing, Online Marketing News


9 Principles for Influencer Marketing – Based on the influencer marketing programs their customers have built, this reputation management firm analyzed the drivers behind their success and identified 9 guiding principles to influencer marketing. From “Think beyond demographics” to “Create experiences”, they’re simple tips that will help you find the right influencers and build relationships with them. Traackr

Squandered Bowl? Or Branding First? With precious few interactive call outs and even fewer mobile calls to action in this year’s Super Bowl advertising and programming, many mobile agency executives were left wondering this morning if brands missed a great opportunity to truly engage customers at this year’s big game. MediaPost

Nicolette Beard

Online Marketing News: Top Vine Brands, Google DeepMind, Pinterest Gives GIFs, Google Dumps Smartphones

Nicolette Beard on Jan 31st, 2014     Online Marketing, Online Marketing News

How do colors affect purchases

How Do Colors Affect Purchases? –  For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy, a great deal is decided by visual cues like color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.  KISSmetrics

Pinterest Gives the Gift of GIFs, Recipe Search – Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and functionality for GIF images. ClickZ

Nicolette Beard

Online Marketing News: New LinkedIn Marketers Guide, Instagram is HOT, Twitter Social Shopping, Bitcoin Basketball

Nicolette Beard on Jan 24th, 2014     Online Marketing, Online Marketing News

LinkedIn Marketing Soluitions eBook

The Sophisticated Marketer’s Guide to LinkedIn – Today’s successful marketers aren’t just good at one thing; they are multifaceted. They are a new breed of socially savvy practitioners grounded in timeless, Mad Men-era tactics as well as new, modern technologies. They constantly strive to be the best at what they do by combining proven strategies with the latest and greatest tools to crush their marketing objectives. This guide is as comprehensive as it gets. Download it here. You can also register for a webinar to be held February 19, 2014. [TopRank client]

Nicolette Beard

Online Marketing News: Facebook Trending, Got Jelly?, Twitter Targeting, Mobile Explodes (Again)

Nicolette Beard on Jan 17th, 2014     Online Marketing, Online Marketing News

Definitive Guide to Lead GenerationDefinitive Guide to Lead Generation – Lead generation is essential for today’s marketers as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. Lead generation helps build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue and you can learn all about it in this new 160 page eBook from Marketo

Facebook Will Now Tell You What’s Most Popular on Facebook – Facebook will now surface trending topics alongside the News Feed, using a new product the company simply calls “trending”. Trending will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform. Facebook will determine which topics are trending with an algorithm intended to recognize “a sharp increase in popularity,” not necessarily a large volume of posts or articles about a particular subject, according to a spokesperson. Mashable

Nicolette Beard

Online Marketing News: Google+ Gmail Free for All, State of Marketing 2014, See CES, In App Ads Explode, #NMX Wrap Up

Nicolette Beard on Jan 10th, 2014     Online Marketing, Online Marketing News

State of Digital Marketing 2014

What can a survey of over 2,500 global marketers tell you about the future of digital marketing? Turns out a lot.

Here are summary stats from the ExactTarget Marketing Cloud report just released yesterday:

Top three digital marketing priorities for 2014 are:
· Driving increased conversion rates (47%)
· Increasing and improving brand awareness (46%)
· Collecting, measuring, and using behavior (29%)

Top three metrics used to track success:
· Conversion Rates (67%)
· Engagement Rates (opens, clicks) (64%)
· Return on Investment (61%)

Insights on Digital Marketing spend:
· 98% of marketers plan to increase or maintain their spend for 2014
· Four key areas where marketers plan to increase spending in 2014:
· Data & analytics (61% plan to increase)
· Marketing automation (60% plan to increase)
· Email marketing (58% plan to increase)
· Social media marketing (57% plan to increase

Nicolette Beard

Online Marketing News: Ultimate Guide to Instagram Marketing, Social Media Resolutions & Predictions

Nicolette Beard on Jan 3rd, 2014     Online Marketing, Online Marketing News

Ultimate Guide To Instagram Marketing – If you believe the buzz, Instagram is the leader in photo sharing social networks. Lee certainly thinks so! Instagram offers marketers a great chance to connect with their target audience and tell their story in a visual way. If you want to get up to speed with Instagram quickly, here is an excellent guide promising the ultimate in the insights you need to get started and stand out. Ross Simmonds

6 Predictions for Social Media in 2014 – It’s time to start thinking about what the next big thing is going to be across the social media world. Here are new areas and trends that will be the focus of social media in 2014. Business2Community

Nicolette Beard

Online Marketing News: Twitter Engagement Explodes, Yahoo Falls Behind Facebook, Mobile Drives Paid Search Clicks

Nicolette Beard on Dec 27th, 2013     Online Marketing, Online Marketing News

Increasing Twitter Engagement

How To Increase Twitter Engagement By 324% – This infographic from Quicksprout has an absolute wealth of statistics and tips on how to generate a better ROI on Twitter – implement some of these suggestions into your strategy and watch those engagement rates climb. MediaBistro

62% Of Marketers Say Local Search Is Getting Harder – Read the opinions of hundreds of search agencies, consultants and business owners who logged in during a recent InsideLocal webinar. Search Engine Land

14 Stats to Inform Your 2014 Social Marketing Strategy – While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help reveal the big picture of social as we head into 2014. Social Media Today

Nicolette Beard

Online Marketing News: Holiday Stats, Content Marketing Predictions, Hummingbird Impacts Local, Facebook’s New News Feed

Nicolette Beard on Dec 20th, 2013     Online Marketing, Online Marketing News

47 Stats to Supercharge Your Holiday Marketing – Gain some insight into a number of intriguing statistics about holiday marketing. It may be too late for you to shift marketing dollars now, but it always pays to plan early for next year. Hubspot

50 Content Marketing Predictions for 2014 – Part of the fun of getting to the end of 2013 is predicting the trends for 2014. Find out what Joe Pulizzi and 50 other content marketing thought leaders see ahead. Content Marketing Institute

Advertisers to Spend $5.60 Billion on YouTube in 2013 Worldwide – YouTube takes home $1.96 billion in net global digital ad revenues and a 20.5% share of US video ad market. eMarketer

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