In 2009 Michael Stelzner (@mike_stelzner) decided to run an experiment. He wanted to see if he could repeat his previous success in a new industry. That experiment led to the launch of Social Media Examiner in October of that same year. Michael had been well known in the whitepaper industry and joked “I went from the king of whitepapers to the joker of social media.”
I really appreciated Michael’s insight into today’s customers and the need for change in an industry that is constantly evolving. Below I’ve provided some highlights from what I learned from Michael Stelzner at the 2012 Online Marketing Summit.