[Note from Lee: Please welcome Ashley Bruce, the newest member of TopRank’s Online Promotions team who is making her first blog post at Online Marketing Blog with this Lionel Richie inspired post about improvingÂ qualified traffic through online marketing tips.]
Internet marketers often have to get creative when it comes to solving client web site traffic and sales problems. Inspiration from friends and family, movies, or even the smooth sounds of the local adult contemporary radio station can be useful.
Take this longstanding frustration: Online marketing efforts can sometimes produce an increase in website traffic that is not accompanied by a corresponding increase in conversions. While more traffic is almost always positive, it does little good if the majority of site visitors arenâ€™t seriously interested in the products or services being promoted.