B2B Marketing offers a variety of choices for reaching customers wherever they are in the buying cycle. Make no mistake, buyer behaviors towards information discovery, consumption and sharing online have been significantly affected by changes in social technology.
At a conference I recently spoke at, an attendee made a statement that social media only works for consumer marketing. The reality many marketers forget, is that B2B buyers are people too. They have the same social needs and influences as anyone else. Social media, in my opinion and experience, is a great fit for business to business marketing.