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Nicolette Beard

Online Marketing News: Mastering StumbleUpon, Is Your Content Ethical?, Twitter’s New Design, Must See Mobile

Nicolette Beard on Nov 29th, 2013     Online Marketing, Online Marketing News

StumbleUpon Marketing: How to Drive More Traffic to Your Content – In this podcast, Michael Stelzner interviews Nick Robinson, co-author of StumbleUpon for Dummies. Nick shares how StumbleUpon works and why it’s different than other platforms, how to discover shareable content and the type of content that works. Social Media Examiner

How to Use LinkedIn to Promote Your Professional Services – Build a routine, deepen your network, and share. These practices have worked for decades in helping professionals earn new clients and matters. Now this same process can be done online, on LinkedIn. It would be a shame to waste the opportunity. MarketingProfs

Ethical Content Curation: A 10-Step Checklist – Curation iContent Curation Checklists nothing new, but many content curators are still unsure about what constitutes ethical content curation. Use this 10-step checklist as a guide. Content Marketing Institute

Nicolette Beard

Online Marketing News: 15 Eye Popping Social Shopping Stats, Thanksgiving Social Media Facts, Killing Content Marketing Myths

Nicolette Beard on Nov 22nd, 2013     Online Marketing, Online Marketing News

Tips From Women Who Have Broken the Glass Ceiling – Barri Rafferty, Senior Partner and CEO, Ketchum North America, kicks off the ‘Real Women Fostering Women’s Leadership’ now in its fifth year. Hear the most dynamic women in the digital marketing world discuss overcoming obstacles. Women rock at TopRank! CommPro

Just 71% of Companies Test Their Websites – Companies whose conversion rates have improved carry out 50% more tests on their websites than companies whose conversion didn’t improve. However, 7% are testing nothing at all. eConsultancy

Digital Marketing Tactics for 2014 – This article examines a few trends that must be taken into consideration for any digital marketing endeavor in 2014, including visual content, Google+ and SlideShare and 3D printing. Social Media Today

Eliza Steely

6 Cleverly Creative Marketing Campaigns of 2013

Eliza Steely on Nov 21st, 2013     B2C, Online Marketing, Visual Marketing

Online MarketingWe all have friends. One thing that makes us friends is that we have things in common, and what we have in common are our personalities and our interests. We interact with others based on those things—and with the social atmosphere so crucial to a brand’s persona, they want to be our “friends” too.

2013 has been a great year for content marketing. Savvy marketers have come up with new, unique ways to create bonds with their audiences, encouraging interaction and ultimately intent to purchase. Viral has become a buzzword that many strive for, yet few achieve. But regardless of how frequently online marketing changes, one thing will remain the same: brands will continue to use stories, interaction, and creativity to attract customers.

Eliza Steely

5 Tips You Should Be Leveraging for Event-Based Content Creation

Eliza Steely on Nov 20th, 2013     Blogging, Online Marketing

Event-Based Content CreationCreating event-based content can be tricky. The room is full of extremely smart people. And they’re all talking. Loudly. You find a chair in front between two people you don’t know, but who smile and offer a handshake and a name. Looking around, everyone is working on a laptop. Or a smartphone. Or both.

A hush falls over the crowd. A speaker stands up at the microphone, offers an introduction, and launches into a mind-blowing presentation full of statistics, facts, tips and tools. There are dozens of keys being typed, tweets being sent, and people whispering.

And you have to make sure you catch it all.

Nicolette Beard

Online Marketing News: Creating Knockout Infographics, Must Have Google+ Tools, Facebook Star Ratings, Real Time Social Monitoring

Nicolette Beard on Nov 15th, 2013     Online Marketing, Online Marketing News

Infographic

7 Super Tips for Creating Powerful Infographics – What better way to demonstrate the power of the infographic than with an infographic! Follow these steps to consider when planning, creating and sharing infographics that get shared and drive traffic on the visual web. Create knockout infographics that can give your marketing a visual flair. Entrepreneur

How Facebook is Building a Global Marketing Ecosystem Around its Products – Facebook’s Preferred Marketing Developer (PMD) network has been around in its current form since April 2012. The aim of the group is to help connect brands and advertisers with developers who can make their marketing campaigns more engaging and comprehensive. Read the interview with Mike Randall, new global head of PMD, to learn what changes we can expect from this program next year. TheNextWeb

Nicolette Beard

Online Marketing News: 21 New Content Marketing Rules, 10 Free Monitoring Tools, 150 Million Instagram Users, 5 Ways Facebook Pages Get Festive

Nicolette Beard on Nov 8th, 2013     Online Marketing, Online Marketing News

Infographic

Findability: 21 New Rules of Content Marketing – While the foundations of building a site are still in play, it’s the content that’s now successfully driving the success to companies investing in great marketing strategies. Many companies who invested heavily in search engine optimization have seen those investments lost; but companies who continued to push for relevant, frequent and recent content that provide value to their audience continue to see the rewards. Are you ready for a new world of search engine optimization, social media, and content marketing? Marketing Tech Blog

59% of Businesses Say Conversion Rate Optimization is Crucial to Their Digital Strategy – This highlights the growing focus on CRO in an increasingly competitive online marketplace, fuelled in part by more advanced targeting and personalisation technologies. Read the new report based on a survey of almost 1,000 client-side and agency digital marketers. eConsultancy

Eliza Steely

Targeting Your Mobile Audience with Aggregate Data #SESCHI

Eliza Steely on Nov 7th, 2013     Marketing PR Conferences, Mobile, Online Marketing, Search Engine Strategies

Mobile Targeting Presentation #SESCHIOver a billion smartphones enter the market every year. They’re everywhere, and users are finding new ways to leverage them every day. Mine is rarely more than 3 feet away from me, and I use it for everything from research, social “creeping”, and shopping to email, an alarm clock, and my camera. One of my biggest pet peeves is when things aren’t mobile compatible. As it turns out, I’m far from alone.

When it comes to websites, 61% of users won’t return to a site if they have a negative experience and 40% will go to a competitor’s site instead. Add on to that the statistic that 90% of all purchasing decisions begin with online research, and it’s understandable why appealing to mobile audiences has become so important. But doing so is very different than appealing to traditional web users.

Eliza Steely

How IBM Turned B2B Social into a Lead Gen Machine & How You Can Too #SESCHI

Eliza Steely on Nov 7th, 2013     B2B, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media

B2B Lead Generation

IBM is famous—there’s no doubt about that. They’ve been known for everything from innovative products to impressive profits. But at SES Chicago, they’re known for their ability to generate leads from social—something B2B companies don’t necessarily always do well.

90% of brands say they measure social engagement, but only 15% of CMOs say they can quantify social ROI. Clearly, there’s some sort of disconnect that needs to be addressed. Michelle Killebrew and John Lee bridged the gap in their presentation with an IBM case study on how B2B companies can leverage social media for lead gen.

What IBM Did

Killebrew shared a case study that serves as a powerful example of how IBM used social to take their website and social to the next level:

Eliza Steely

Navigating a Website Migration like Indiana Jones: Ensuring a Smooth SEO Transition #SESCHI

Eliza Steely on Nov 6th, 2013     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips

Website Migration Presentation #SESCHILet’s face it— at one point in your life you’ve probably wanted to be James Bond, Indiana Jones, Wonder Woman, or any other number of superheroes. Personally, I’ve wanted to be all of them…more than once. For some odd, and inexplicable, reason Indiana Jones was always my favorite.

If you’re like me, you gave up that life of dodging sink holes and escaping life-threatening situations in creatively unrealistic ways to work in digital marketing. But, Simon Heseltine from AOL and Dave Rohrer from Covario are giving us the chance to be channel our inner superhero again—by navigating the sinkholes created by website migrations.

In their SES session (moderated by Jim Hedger who couldn’t resist a photo-op with the speakers) these two experts addressed the sinkholes created by different migrations, as well as the ways to avoid the potential traffic decreases and reduced ROIs.

Eliza Steely

What You Need to Know about Enhanced Adwords Campaigns #SESCHI

Eliza Steely on Nov 6th, 2013     AdWords, Marketing PR Conferences, Online Marketing, Search Engine Strategies

Enhanced Adwords Campaigns Session at #SESCHIIf there’s one thing I’ve heard non-stop lately it’s that digital marketing is becoming more customized and tailored to the wants and needs of consumers. Those creepy Eye See You Mannequins, facial monitoring at gas stations, and those social ads that somehow know that I was shopping for a watch yesterday are all proof that brands are able to cater their advertisements to appeal to something we’re actually going to be motivated to buy.

This has created a unique opportunity for marketers: enhanced Google AdWords campaigns which were launched on July 22nd of this year.

In their SES Chicago session, Michael Griffin and Lisa Raehsler reviewed what those campaigns are and how to design, segment, and optimize one. Here are some of the key takeaways from their session:

Eliza Steely

7 Tips and Tools to Craft a Killer Content Marketing Strategy #SESCHI

Eliza Steely on Nov 5th, 2013     Content Marketing, Marketing PR Conferences, Online Marketing, Search Engine Strategies

#SESCHI Content Marketing SessionHave you ever created content that sucks? Or worked really hard on something, dedicating a ton of resources, only to have it under-perform or not earn the reach and impact you wanted? You’re not alone.

Despite the fact that content marketing has becoming increasingly popular among B2B companies this year, only 44% of them have a documented content strategy. This creates marketing silos that limit the benefits of creative and shareable content, which basically results in crappy content.

A diverse, creative, and strategic content plan can break down silos and help create content that resonates with your target audience while increasing social shares, network size and engagement.

Nicolette Beard

Online Marketing News: Psychology Behind Viral Content, Artsy iPhone App, YouTube Charging, Instagram Ads, Foursquare Analytics

Nicolette Beard on Nov 1st, 2013     Online Marketing, Online Marketing News

What Makes Content Go Viral?

What Makes Content Go Viral? The book, Contagious: Why Things Catch On, by Malcolm Gladwell has some pretty fantastic research on how content goes viral. See what compels people to click and share content. Content consumption is relatively static compared to content generation, so there is only so much attention to go around. [Infographic] Leaderswest

Easier Recovery for Hacked Sites – Google adds new features to Webmaster Tools “Security Issues” to enable faster recovery if you’re hacked. Google Blog

Artsy Launches Innovative iPhone App for Art Lovers – Artsy have announced the launch of the Artsy App for iPhone and iPod touch that will give users access to more than 50,000 images from more than 600 of the world’s leading galleries art fairs, museums, private collections, foundations, and artists’ estates in 50 countries. Art Market Blog

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