Recently I’ve had several discussions with a reporter on how small businesses can effectively use blogger relations and PR to market themselves. Out of that conversation came another topic about Online Reputation Management - not for companies, but for individuals.
There’s a tremendous amount of content and in some cases debate, being generated in the search marketing and public relations communities about the need to measure brands and reputations online. The first step in a ORM program is to start monitoring and there are some pretty incredible and often times costly software tools emerging to do that.
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