online video

Social Media Video – Essential Tips and Takeaways from #SMBMSP74


Panelists including, from left, Jeff Achen, David Krejci, Farrington Starnes and Chuck Olsen address the audience at the January 23 SMBMSP event.

Digital marketers have known for some time that video is an essential part of the marketing mix: 76% of B2B companies use video as a content marketing tactic. Video is also an important part of a social media content strategy. After all, YouTube is the second most popular search engine after Google and Facebook has more than 1 billion daily video views.

Great examples of companies using video to enhance both B2C and B2B marketing are in high demand whether from major brands, agencies and small DIY businesses. At TopRank Online Marketing we’re always on the lookout for social media video trends and new examples to share with our community and clients. That’s why seven members of our team attended a recent Social Media Breakfast at 514 studios in Minneapolis – to learn how other companies are implementing video as part of a social media strategy.

Online Marketing News: Google Cautions, Creepy Social Services & Eric Schmidt’s Crystal Ball

The Power of SMS Marketing

Text messaging open rates are far superior to those on Facebook, email and even Twitter, according to this latest infographic from In addition, SMS coupons are ten times more likely to be redeemed and shared than mail or newspaper coupons. Almost all text messages are read within the first five minutes, they claim, which makes sense as the average person checks their phone over 150 times per day. See more insights at SlickText.

Eric Schmidt Predicts “Entire World” Will be Online by 2020

Never mind that just 38% of the world’s population use the Internet today; within a decade, every person on the planet will be connected through the web. So said Google chairman Eric Schmidt recently in a public Google+ status update.

Online Marketing News: More Men Managing Communities, Video in Content Marketing Grows, HMV: How Do We Shut Down the Twitter?

 Trends Emerge in 2013 Community Manager Report - Business 2 Community

Community Manager Appreciation Day Infographic Offers Insight to CM Platforms, Roles & Traits

Women still hold the majority of Community Manager positions, although men are making gains, accounting for 39% across the U.S. This is a marked move towards gender neutrality compared to 2010, when just 31% of Community Managers were male, according to the annual Community Manager Report from Social Fresh. Their data shows that CMs might be more mature, or at least a bit older, than the stereotype indicates: the average age of a CM was 29 in 2011, but expected to reach 32 in 2013.

SES San Jose: Video Search Engine Optimization (VSEO)

Pixsy Video Search Engine

Earlier today, I attended the session “The Next Wave For Online Video,” which covered some high level insights into video advertising and online video trends. This session focused more on practical tips to get videos ranking in both video search engine and universal search results. Joseph Morin of Boost Search Marketing monitored this session in which five online video optimization experts shared their inside tips and tricks for launching your video to the masses. Each expert had a wealth of knowledge to share, so what follows are some highlights from each speakers’ presentation.

SES San Jose: The Next Wave for Online Video

Pre Roll ad on NBC

Online video has seen a surge in popularity over the past few years. What started out as simple user-generated content (UGC) has become a medium for everyone from the rich and famous to the video blogger next door. It is no surprise that marketers were quick to recognize this trend and capitalize on the success of viral videos in order to reach out to consumers. Yet online video marketing is almost as varied and complex as the ranting of LonelyGirl15. This session examines these complexities and how they relate to marketers. Moderator Rebecca Lieb, contributing editor at ClickZ, led a panel of three Online Video gurus as they discussed the viral video phenomenon, its causes and its future.

Wednesday Search Industry Links 021407

Guide to link buying – Search Engine Journal

Is Google the dog wagging the search news tail? – Search Day – Search Engine Watch

17 most common PPC mistakes web marketers make – Igor M. at SEOMoz

30 tips for creating blog traffic – Daily blog tips

Complete guide to online video – Read/WriteWeb via Andy

Brian Clark on


Earlier this month Brian Clark of Copyblogger launched a new service called tubetorial. The site offers video and screencast “how to’s” on several topics including:

  • Web development and technology tips
  • Internet marketing strategies and techniques
  • Legal issues for Internet content producers and marketers

More than that, Brian offers some great insight into Internet business models and the selling of information. Tubetorial produces videos on their own and are also accepting viewer submitted videos. I really liked the idea and pinged Brian for more info on tubetorial. (links were added by me)

Who started and is behind tubetorial?